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International Public Relations Association Social media era Chances and challenges of the PR indutry Christophe Ginisty IPRA President elect 2013 European Technology / Digital evangelist @Edelman EMEA Twitter:@cginisty

Ginisty for cipra summit 2012 social media copy

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Presentation given at the CIPRA (Chinese International Public Relations Association) summit on July 27th, 2012: Chances and challenges brought by social media for Public Relations professionals.

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Page 1: Ginisty for cipra summit 2012 social media  copy

International Public Relations Association

Social media era Chances and challenges of the PR indutry

Christophe Ginisty

IPRA President elect 2013

European Technology / Digital evangelist @Edelman EMEA

Twitter:@cginisty

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International Public Relations Association

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International Public Relations Association

CHANCES

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International Public Relations Association

1 2 3 4 5 CHANCES

Opportunity to challenge the leadership of one dominant channel/media

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International Public Relations Association

1 2 3 4 5 CHANCES

Much more diversity in the point of views

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International Public Relations Association

1 2 3 4 5 CHANCES

Stakeholders become real and talkative

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International Public Relations Association

1 2 3 4 5 CHANCES

Content is king!

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International Public Relations Association

1 2 3 4 5 CHANCES

Bad behaviors are publicly punished

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International Public Relations Association

CHALLENGES

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International Public Relations Association

1 2 3 4 5 CHALLENGES

We need to totally reconsider the way we lean how to do PR

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International Public Relations Association

1 2 3 4 5 CHALLENGES

Difficulty to navigate between what’s right and what’s wrong

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International Public Relations Association

1 2 3 4 5 CHALLENGES

An individual does not make the group: define the reality of influence

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International Public Relations Association

1 2 3 4 5 CHALLENGES

Search engine optimization is critical

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International Public Relations Association

1 2 3 4 5 CHALLENGES

Crisis situation can happen anytime

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International Public Relations Association

CHALLENGES

CHANCES

A fantastic opportunity you need to be prepared and trained for.