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Get Your Blog into BIG Media Linsey Knerl 1099Mom.com LillePunkin.com

Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

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Page 1: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Get Your Blog into BIG Media

Linsey Knerl

1099Mom.comLillePunkin.com

Page 2: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Get Your Blog into BIG Media

Page 3: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Time Magazine = $0Shape = $0All You = $0

Family Circle = $0Better Homes and Gardens

= $0Reader's Digest = $0

Page 4: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

“You need a way to promote your business without

promoting your business...”

- “Sex Toy” Dave Levine

Page 5: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl
Page 6: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl
Page 7: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl
Page 8: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

HAROWww.helpareporter.com

Page 9: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Rules of Success for HARO

1. Stay on Topic 2. Give GOOD Direct Quotes3. Keep your Word 4. Understand the Editing Process

5. Promote. Promote. Promote.

Page 10: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Is your PR Company using HARO?

(If not, you need new PR.)

Page 11: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

A Successful Pitch Email

1. Greeting and Introduction 2. Establish Expertise3. Give concrete examples/advice

4. Allow for Quotations5. Followup Communication6. Well Wishes7. Thank you

Page 12: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

A Successful Pitch EmailHi! I'm a homeschooling mom of 5, and I most definitely think

kids need to know Roman numerals. While we don't use them "that" often, they do come up. One example is classic literature: I'm reading Charles Dickens' "Oliver Twist" with my 13-year-old right now, and the chapters are numbered by Roman numerals. When I ask her "what chapter are we on?" she had better be able to answer.

I realize that it may not seem to be the most culturally relevant thing you can teach kids these days, but it takes about an hour to go over them. By revisiting the concepts one time each year, they'll remember, and when it comes up, they won't appear to be idiots.

If kids can get what "LOL" and "ROFL" means... "XXII" should be cake.

If you use any of my quotes, please let me know. Thanks!

Page 13: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Unless you know the reporter very well, do NOT go outside

the “system.”(Are you “friends” on

Facebook? Do they have your cell number?)

Page 14: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Unless you know the reporter very well, do NOT go outside

the “system.”(Are you “friends” on

Facebook? Do they have your cell number?)

Page 15: Get Your Name in Magazines: How to Get Media Attention for Your Blog - Linsey Knerl

Extra Thoughts from Dave Levine...