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FUNDRAISING MARKET
QA & PARTNERS, VANCOUVER
26 & 27 march 2012
2-6 Bd Poissonnière
75009 PARIS
www.excel.frTél. : +33 1 56 02 35 60
Fax : +33 1 56 02 35 99
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To start with…… creative people
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The French Fundraising Market
2011
• The global french fundraising market :
– Over 3,7 billions € / year
– Increasing of 5% / year
• But a move towards consolidation :
– Numbers of donors seems to stagnate,
– Increase of organisations that begin to raise funds :• New actors : culture, research, education (even public universities)
• Foreign organisations (but a protectiv move of the French governementto limit the tax benefits)
• Mix results for our clients, after years of constant progress…
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Abbé Pierre Foundation Awareness campaign
Ice Bodies
Today, 8 millions of french people
can’t afford heat at home due to the
increase of energy prices and the
lower purchasing power.
«They love each other but that’s not
the reason why they are close »
These entwined couples are
obviously suffering from cold.
Secours Populaire Français (social services)
Being young and in a social despair : what you can usually say about young (clichés)might hide true problems.
Samu social Social services
Nightmare for women »
a digital campaign to collect the most of signatures to prevent an housing center forwomen in Paris from closing.
What’s up in 2012
• The economical crisis :
– The loss of the French AAA
– Increasing price of gas (over 2 euros / liter in Paris)
– Increasing unemployement rate
– …
• The political issues :
– Presidential and representatives poles term in may / june
– 2 economical issues for fundraising (and DM) :• The « made in France » : how to transfer back industries to
(re)create jobs in France,
• The tax niches : how to struggle against tax evasion, including gifts and major gifts, to increase revenues and reduce the debt
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Federation of blind and visual
disabled people of France
• Calendar 2012
• The association chose political figures for thiscalendar in order to tackle the rights of blindpeople.
• The first poster says « Renew its trust? », andthe second one says « Trust in the givenwords?
• For 2012, the Federation meant to denouncethe actual situation of blind people in France.
Non Profit
« For the rights of blind people
The right to die with dignity
« Some doomed people don’t have the right to shortentheir trouble».
Non Profit
League against cancer
« Killer Payer »
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Road safety
What about fundraising
• A « wait and see » attitude : budgets and objectifs remainthe sames as 2011…
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In France, giving has always shown a good resistance to
crisis… Giving is just after physiological needs in Maslow’s
pyramid for elderly donors… Furthermore, it appears to be
a kind of talisman against fate (« if I give and help,
someone may do so if I ever need it » or « I give to protect
myself and relatives from this disease »…)
Action against Hunger
Non Profit
The Hunger is a disease that we can recover from
The baseline is « Good news : the hunger is easier to cure than looking at.»
International relief and development
Non Profit
One minute of silence
Each minute, 7 people die because of lack of drinkablewater.
The Internet user can record with its webcam its ownminute of silence in order to pay tribute to victims of nondrinkable water. The goal is to create the movement of thelonguest minute of silence in the world.
The chain of hope 24 days for 24 children
This campaignn takes place every Christmas time to offer the « most beautiful gift for Christmas » to ill children: health and life.
Every day while 24 days, the association unveiled the story of one sick child to launch a call to donate.
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Please visit our websites for more information :
Contact :
François COUIGNOUX
CEO
+ 33 1 56 02 35 95
www.excel.fr www.tbwa-france.com www.mailingvert.com www.lesnouveauxmediasnonmarchands.com
