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For all the grief that goes on over the sluggishness of sales, fashion is impervious to recession. This holiday, the best bets for fashion jewelry are fun, affordable, value-added &, in the best of all worlds, cause-related. Think about these top trends: Regardless of whether the economy rises or falls, the trends, like waves, keep right on coming. That is both a blessing as well as a curse. How can consumers afford to keep up with something as ephemeral, even faddish, as fashion at a time like this? Then again, how can the industry afford for them not to? Last year, the Diamond Trading Co. (DTC) exhorted consumers to buy "fewer, better things," a mantra that underscored the timelessness of classic diamond jewels such as studs, solitaire pendants & line bracelets. That sentiment continues to be relevant in the marketplace, which has seen a strong focus on updated, value-driven classics. Think about the staying power of items such as hoop earrings, bangle bracelets & chain-link necklaces, like the stylish gold statement necklace from H. Stern's new "H.Stern+GrupoCorpo" collection. A chic black ribbon adds a modern twist to the necklace's classic links. 1. From classic to contemporary As the gold price continues to climb, the jewelry trade's commitment to silver is verging on obsession. Rediscovered by the high-end three years ago, as the economy tipped over in to recession, the white metal has been the design community's saving grace--especially, & perhaps ironically, when it is blackened. 2. The blackened silver lining "How much more can they talk about blackened?" asks Cindy Edelstein of the Jewelers Resource Bureau, a design consultancy, referring to the ubiquitous look of oxidized & rhodium-plated silver, which designers have embraced because it allows them to glam up an otherwise plain look. "If there is two saving grace to the economy, it is that it's released some people's creativity." What is more, at a time when the trending look on runways & in fashion magazines is large & bold, silver is the only viable option for those who prefer to stick to noble metals. Given the fashion world's preoccupation with volume, it is no surprise that large but cheap gem materials two time banished to the discount bins at trade shows are now the designer materials du jour. Agates, drusy, sliced geodes & large opaque cabochons have seldom been more popular than they are today, thanks to designers like Melissa Joy Manning, whose newest collection pairs drusy with large silver pendants. 3. Kooky colored stones 4. Sentimental journeys "This is jewelry for the woman who is looking to accessorize her wardrobe," says Doug Hucker, chief executive officer of the American Gen Trade Association. "It's available, abundant & cheap." "Evil eyes, good-luck charms, yoga symbols, hamsa pendants, anything with a peace innuendo & personal talismans" are all the anger this year, says Helena Krodel, director of media & special events at the Jewelry Information Center. The holidays tend to bring out people's sentimental sides, which is why jewelry that makes an explicit emotional statement is a seasonal hit. "It wasn't the time for a large, loud, splashy venture," says Sally Morrison, the interim U.S. director-in-charge of the De Beers account at JWT. "This is a quieter, more thoughtful gesture of love." The DTC certainly thinks so. Its large new concept, "Everlon," a collection of diamond jewelry featuring a Herculean knot motif, is being described as "a tribute to the unfailing strength of love." Axiomatic is the notion that luxury consumers are no longer fixated on the preciousness of their jewels. the opposite. Women are demonstrating a strong desire to personalize their jewelry, regardless of price. 5. Pièces unique Designers like Lori Bonn have heeded the call with personalized baubles such as her new "Bonn Bons" collection of colored stone & recycled sterling silver slide charm bracele
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Fast, Fun and Fashionable for Jewelry Industry
For all the grief that goes on over the sluggishness of sales, fashion is
impervious to recession.
This holiday, the best bets for fashion jewelry are fun, affordable, value-added
&, in the best of all worlds, cause-related. Think about these top trends:
Regardless of whether the economy rises or falls, the trends, like waves,
keep right on coming. That is both a blessing as well as a curse. How can
consumers afford to keep up with something as ephemeral, even faddish, as
fashion at a time like this? Then again, how can the industry afford for them
not to?
Last year, the Diamond Trading Co. (DTC) exhorted consumers to buy "fewer,
better things," a mantra that underscored the timelessness of classic
diamond jewels such as studs, solitaire pendants & line bracelets. That
sentiment continues to be relevant in the marketplace, which has seen a
strong focus on updated, value-driven classics. Think about the staying
power of items such as hoop earrings, bangle bracelets & chain-link
necklaces, like the stylish gold statement necklace from H. Stern's new
"H.Stern+GrupoCorpo" collection. A chic black ribbon adds a modern twist
to the necklace's classic links.
1. From classic to contemporary
As the gold price continues to climb, the jewelry trade's commitment to silver
is verging on obsession. Rediscovered by the high-end three years ago, as the
economy tipped over in to recession, the white metal has been the design
community's saving grace--especially, & perhaps ironically, when it is
blackened.
2. The blackened silver lining
"How much more can they talk about blackened?" asks Cindy Edelstein of the
Jewelers Resource Bureau, a design consultancy, referring to the ubiquitous
look of oxidized & rhodium-plated silver, which designers have embraced
because it allows them to glam up an otherwise plain look. "If there is two
saving grace to the economy, it is that it's released some people's creativity."
What is more, at a time when the trending look on runways & in fashion
magazines is large & bold, silver is the only viable option for those who
prefer to stick to noble metals.
Given the fashion world's preoccupation with volume, it is no surprise that
large but cheap gem materials two time banished to the discount bins at
trade shows are now the designer materials du jour. Agates, drusy, sliced
geodes & large opaque cabochons have seldom been more popular than they
are today, thanks to designers like Melissa Joy Manning, whose newest
collection pairs drusy with large silver pendants.
3. Kooky colored stones
4. Sentimental journeys
"This is jewelry for the woman who is looking to accessorize her wardrobe,"
says Doug Hucker, chief executive officer of the American Gen Trade
Association. "It's available, abundant & cheap."
"Evil eyes, good-luck charms, yoga symbols, hamsa pendants, anything with
a peace innuendo & personal talismans" are all the anger this year, says
Helena Krodel, director of media & special events at the Jewelry Information
Center.
The holidays tend to bring out people's sentimental sides, which is why
jewelry that makes an explicit emotional statement is a seasonal hit.
"It wasn't the time for a large, loud, splashy venture," says Sally Morrison,
the interim U.S. director-in-charge of the De Beers account at JWT. "This is a
quieter, more thoughtful gesture of love."
The DTC certainly thinks so. Its large new concept, "Everlon," a collection of
diamond jewelry featuring a Herculean knot motif, is being described as "a
tribute to the unfailing strength of love."
Axiomatic is the notion that luxury consumers are no longer fixated on the
preciousness of their jewels. the opposite. Women are demonstrating a
strong desire to personalize their jewelry, regardless of price.
5. Pièces unique
Designers like Lori Bonn have heeded the call with personalized baubles
such as her new "Bonn Bons" collection of colored stone & recycled sterling
silver slide charm bracelets, which work with two charm or several.
"They require pieces that are unique, & that translates in to people mixing &
matching things in their own way: lots of charm necklaces, charm bracelets,
layered chains, yellow gold worn with white," Morrison says. "People require
to wear jewelry that speaks to them as a person. It is a mash-up of high &
low."（Article resource: http://www.dushangjewelry.com/ for wholesale jewelry）
