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Guest speaker presentation at Congregation Beth Torah Men's Club, Richardson, Texas, November 2010.
Facebook, Twitter,and all the rest:What You Should Know and What You Should DoCongregation Beth Torah Men’s Club November 21, 2010
News used to bea one-way lecture …
… but today, news is a two-way conversation.
Today’s journalists must not only report the facts, they must know how to convene a community and act as a “curator.”
One way to disseminate information while building
community is by usingSOCIAL MEDIA
* Facebook now accounts for 1 of every 4 pageviews on the Internet.
* At this time last year, Twitter had 58 million users. By New Year’s Day 2011, it will have 200 million.* By 2013, more users will access the Web through mobile devices than via computers & laptops.
Social Media cannot replace good, fundamentally solid journalism …But it can enhance & complement it by better connecting reporters with their audience.NEW JOBS ARE FORMING TO FILL THIS NEED:• Social media manager• Online producer• Community engagement directors
What You Should Know
* Social media is not a fad. It’s here to stay.* The destination website is losing traction.
* Landing a story on the front page or in the lead slot on the 10 p.m. news doesn’t ensure that readers will see it on the Web.
* Distribution of news is becoming more social.
* The successful journalist of the future will be:
-- Grounded in solid journalistic principles
-- A versatile storyteller-- A savvy user of social media, for both journalistic and promotional purposes
What You Should Do
* Use Facebook for “lifecasting,” Twitter for “mindcasting”
* Take part in the two-way conversation! You might just become the next @jkrums.
* “Like” your favorite news outlets on Facebook; “follow” them on Twitter
* Join Facebook and Twitter (if you haven’t yet)-- It’s not just for telling people what you
had for breakfast.-- Facebook builds your social graph-- Twitter helps you form your own
personal learning network & alert system
SMU Daily Mustang
Jake BatsellAssistant Professor, Division of JournalismSouthern Methodist [email protected]: @jbatsell