What kind of media institution might distribute your media

product and why?

Evaluation 3

Charlotte Lewington

Charlotte Lewington

IPC Media is the largest distribution company within the UK.

NME is published by IPC. Bauer Media publishes music magazines

such as Q and Kerrang! Both companies publish a range of genres

for their magazines from Woman’s Weekly’s to Film.

Publishers in the UK

Charlotte Lewington

Bauer publish both Kerrang! and Q weekly/monthly, Q has a similar target audience to mine so Bauer could potentially be a good publisher.

As they already have a similar magazine this could cause implications for my magazine reaching the mainstream but it could also act as a platform.

As my magazine is published fortnightly opposed to monthly like Q! it fills a gap in the market.

Bauer is a German company and as an alternative music magazine I would like to stick to typical British roots.

Bauer

Charlotte Lewington

Distribution is the final part of the creation and selling of a magazine. One the magazine has been produced they will look for someone to distribute the media product.

As well as looking at stores like WHSmith to sell their product they look and promoting the product.

As my demographic is very internet orientated they may look at promoting the magazine online, on sites popular with my demographic like Tumblr.

Distribution

Charlotte Lewington

I think it would be best for Bauer Media to publish my product as it has a ready made audience that already enjoy similar music magazines to mine like Q. When considering distribution I feel my magazine would benefit from being distributed in stores like WHSmith along with independent music stores. It may benefit from being distributed at music festivals like 2000 Trees and Reading that have a similar target audience.

My Media Product