Election 2012 Preview

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Ph: 614-846-0146

Special Report:

Election 2012 Preview American Pulse™, March-2012

3,567 respondents participated in the 2nd March

American Pulse conducted 3/26-4/2/2012.

Margin of error is +/- 1.6%.

© 2012, Prosper®

People Are Paying Attention to the Election

Source: American Pulse™, March-2012, N=3567

© 2012, Prosper®

70.3% of Adults 18+ have been paying some/a lot of attention to the election. Republicans have been paying the most attention at 81.3% followed by Independents (74.4%) and Democrats (72.2%).

Adults 18+ Republicans Democrats Independents

1 – Not paying any attention at all 7.3% 3.3% 5.4% 4.2%

2 – Not paying much attention 10.1% 6.7% 9.8% 10.1%

3 – Neutral 12.3% 8.7% 12.6% 11.3%

4 – Paying some attention 41.2% 41.9% 43.9% 45.5%

5 – Paying a lot of attention 29.2% 39.5% 28.3% 28.9%

Total 100.0% 100.0% 100.0% 100.0%

Average 3.7 4.1 3.8 3.8

Not paying any/Not paying much attention 17.4% 10.0% 15.2% 14.3%

Paying some/a lot of attention 70.3% 81.3% 72.2% 74.4%

How much attention have you been paying to the Election in general?

© 2012, Prosper®

Clearly Republicans feel it is important to pay attention to their Republican candidates for this year’s Presidential election, but Independents are watching too.

How much attention have you been paying to the Republican candidates? (Adults 18+)

Also Keeping Tabs on the Potential Republican Nominees


Paying some/paying a lot of attention

Republicans: 83.3%

Democrats: 66.1%

Independents: 71.6%

19.9%

12.2%

67.9%

Not payingany/Not payingmuch

Neutral

Paying some/alot


© 2012, Prosper®

Adults 18+ feel that TV, Internet and Newspaper are by far the most informative forms of media.

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Text Messages

Blogs

Mobile Device

Direct Mail

Social Media

Magazines

Radio

Word of Mouth

Newspaper

Internet

TV

For the 2012 presidential election, have you or will you use any of the following media to get information on the

candidates? (Check all that apply)

Adults 18+

Tracking the 2012 Presidential Election

Toss Up for Most Excited Political Party

© 2012, Prosper®

Republicans show the most excitement for the upcoming election, Democrats are close behind while Independents aren’t showing much enthusiasm this year.


Somewhat/Very excited

Republicans: 53.1%

Democrats: 52.0%

Independents: 38.9%

Are you excited to vote in the 2012 Presidential Election? (Adults 18+)

26.2%

26.7%

47.2%

Not at all/Not

very excited

3 – Neutral

Somewhat/Veryexcited


© 2012, Prosper®

Economy looks to have the most amount of impact on Adults 18+ when voting.

Issues That Impact Votes

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

Foreign Policy

Abortion

Immigration

Education

Taxes

Job Creation

No particular issue

Govt Spending/Budg Cuts

Economy

Which of these issues will have the most impact on your vote in 2012? (Choose only one)

Adults 18+

Unnamed Republican Candidate Has Edge Among Adults 18+ and

Independent Voters

© 2012, Prosper®


If the Presidential Election were held today, who would you be more likely to vote for?

38.9% 44.2%

16.9%

7.9%

83.3%

8.8%

75.4%

11.1% 13.5%

36.3% 39.0%

24.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

President Obama Someone from the

Republican party

Undecided

Adults 18+

Republicans

Democrats

Independents

The Undecided votes may play a big role in this year’s election.

For media inquiries:

Chrissy Wissinger, Senior Manager, Communications

[email protected]

Dianne Kremer, Analyst

[email protected]

614-846-0146

Contact

American Pulse™ is a trademark of Prosper Business Development. Services are delivered by Prosper and/or

a Prosper affiliated company (“Prosper”). Prosper makes no warranties, either expressed or implied,

concerning: data gathered or obtained from any source; the present or future methodology employed in

producing statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and

use thereof shall be at the user’s own risk.

Disclaimer

News & Politics

Election 2012 Preview