Academy of Pop Culture, Here We Are Everywhere

Here We Are Everywhere

To infinity… and beyond

Academy of Pop Culture, Here We Are Everywhere

The World Is Changing

• Glocalisation• Act local think global• Social networks• New networks based on common

interests• Development of China and India is the

fear of our economists

Academy of Pop Culture, Here We Are Everywhere

Technology is changing

• Fast technological development• Internet• Knowledge based development• Innovation and complex matters

(environment, food problem, energy, …)• More knowledge than we ever can learn

Academy of Pop Culture, Here We Are Everywhere

The Society Is Changing

• How can arts contribute to society and business in a social economic way?

• Artists are not supposed to act in de side line

• Intercultural thinking and acting

Academy of Pop Culture, Here We Are Everywhere

Education Is Changing

• Interdisciplinarity as new standard for solving problems

• Student centered education• Prepared to solve problems of tomorrow• Entrepreneurship• Internationalisation

Academy of Pop Culture, Here We Are Everywhere

Education should change/has changed

• People prepared to solve problems of tomorrow

• This means:• Interdisciplinar programs• Practice based• Personal and artistic development• Entrepreneurship• Networking• Knowledge and skills always in their context

Academy of Pop Culture, Here We Are Everywhere

Changing role of lecturer

• Organiser of education• Bringing in actuality• Coaching students• The students as organiser of their own

study• Always working in the real world

Academy of Pop Culture, Here We Are Everywhere

Mission and Vision

Basics• Frontline/Niche• Social/Economical• Regional/International (glocalisation)Underlying Values• Sustainability• Trust and respect• Authenticity• Grass roots

Academy of Pop Culture, Here We Are Everywhere

In practice…

• Students are responsible for their own education

• Organising their own education• The school brings in its network• Students themselves

build their own networkbased on common interest

Academy of Pop Culture, Here We Are Everywhere

Island CQ

• Island Creative Quarantine is an international, interactive meeting place between students, teachers, scientists and artists from the various partner universities from Finland, Latvia, Hungary and the Netherlands.

• IslandCQ researches the rapidly changing world, from the perspectives of art, technology, ecology, humanity, and society. The island of Ameland as micro cosmos and playground for experiment, exchange, and encounter. The goal is to formulate new definitions and strategies for a sustainable future.

Academy of Pop Culture, Here We Are Everywhere

Island CQ

• 2005 Demands of the Isle of Ameland (Wadden sea) and the local government– New ways of sustainable tourism– Profiling Ameland as Isle of culture and

innovation

Academy of Pop Culture, Here We Are Everywhere

Our Solution

– Build a semi permanent village that fits in the landscape

– Bring together scientists, artists, young talent and entrepreneurs

– Let them develop new innovative products– Connect the activities and products to the

local environment– Central themes: PLAY, Sustainability

Academy of Pop Culture, Here We Are Everywhere

After• 3 presentations, try outs • 3 workshops in Tampere • 1 in Liepaja

We decided to keep it small

Academy of Pop Culture, Here We Are Everywhere

The Results

• 50 Students worked for 6 days in workshops on interactive installations, documentarys, movies, websites

• 4 nationalities exchanged and encountered

• And connected their work to Ameland • …the landscape and the people

Academy of Pop Culture, Here We Are Everywhere

The Results• Workshop Finland: Ameland 2000 Let’s take a look into the

future, year 2020. How will the local residents see Ameland in ten years time?

• Workshop Flipbook Animation: the future of Ameland• Workshop Hungary: Covering Island CQ - Covering IslandCQ’s

project is designed for the presentation of the five most important stories taking place in Ameland.

• IslandCQ on Facebook:• Shiin: Performance on Island• Next edition

Challenges

• The Digital Revolution• Media Convergence• Glocalisation• Act local think global• Social networks• SUSTAINABILITY of Journalism

Sustainable NEWS/Journalism

• „The challenge of sustaining, in an era of uncommon customization, a common presentation of news to the diverse constituents who populare our civic lives.

• How do we make good decisions about the commonweal, in other words, if we have our noses buried in the Daily Me?”

• Mitchell, 2010, 5.

Media and Journalism Education

• The radical changes in technology, and society necessarily rewrite media education.

• This not only means that we have to teach the use of digital technology instead of analog technology

• but we necessarily have to change our way of thinking about teaching media and journalism as collaboration with the audience.

The NEWS HUB of IslandCQ

How?

• Networked, Linked, Partnered, Sustained

• „No, I mean, what relationship will news have to its community?

• How can it open up to become collaborative, networked, efficient, and sustainable?

• That is our challenge and opportunity.” • Jarvis, 2010, 11.

New Media Education

• Like the new media system involves– active and participative audience – via multiple way flow of information,

• the new possibilities in our educational system involve– active and participative student.

New Media Education

• Partnership, sharing knowledge with students becomes interactive content development activity in the age of information society.

• Students are partners in developing the content of the new media lessons.

As Shaping 21st Century Journalism suggests:

• „Journalism programs must be thought of and begin to think of themselves as more than simply just the teachers and trainers of journalists, but rather as the anchor-institutions involved in the production of community-relevant news that will benefit the entire local news ecosystem.” ( Anderson, Glaisver, Smith, 2011.)

Covering IslandCQAmeland Island, The Netherlands• First, it focuses on news and other genres of

journalism as a service to be sustained rather than a product to be sold, as Jeff Jarvis suggests. (2010.)

• Second, while covering the events and preparing stories students tried out and played with several free online applications to discover them as new tools for journalism.

Covering IslandCQAmeland Island, The Netherlands

Students tried to discover the other participants of the IslandCQ and the habitants of Ameland as information sources and also audience to inform, and become partners in content providing process.

Problems

• Language• Interdisciplinarity caused a problem too,

because the other students came for participate in art projects.

Results of the project

• understanding how the interactive story-making process works

• understanding the nature of new media products; 

• highlighting the importance of a common content providing method

• the final project linked the Amelanders to the Island CQ community

Bibliography• MITCHELL, John, 2010. Introduction: Discovering New Value

Along New Routes for News IPI Report, Brave News World, Poynter-IPI, Vienna, 4-6.

• JARVIS, Jeff, 2010. News as a Service to be Sustained Rather than a Product to be Sold, IPI Report, Brave News World, Poynter-IPI, Vienna, 8-11.

• HERBERT, John, 2000. Journalism in the digital Age Theory and Practice for Broadcast, Print and On-line Media. New York: Focal Press.

• MCADAMS, Mindy., 2005. Flash Journalism. New York: Focal Press.

• QUINN, Stephen, FILAK Vincent F. eds., 2005. Convergent Journalism: An Introduction, New York: Focal Press.

• ANDERSON, GLAISVER, SMITH, 2011 Shaping 21st Century Journalism.