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Cassava RepublicCASE STUDY
11th May, 2011
BACKSTORY
The genesis of an idea Unilag bookshop, 2000
Moved to Nigeria 2003
Support the Chimamanda Ngozi Adichie tour of Purple Hibiscus 2004
Set up Cassava Republic in 2006
VISION/MISSION
High quality affordable books for Africa
A focus on new talent and reconfiguring African literature
Adult fiction & non-fiction
Children’s fiction
Cassava Ideas
Popular fiction/romance
ADULT FICTION LIST
Currently 18 authors. Some of the leading Nigerian/African writers including Helon Habila, Teju Cole & Lola Shoneyin
Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners
Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK
Print run between 3-5,000 copies
CHILDREN’S BOOKS
MDG’s
Eno’s Story
Birds of our Land
Many more in the pipeline
CASSAVA IDEAS
An initial focus on history books
Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins
Academic journals in planning
POPULAR FICTION
Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011
BUSINESS MODEL
Sponsorship: In-book sponsorship
Sales: Sales to bookshops & individuals Event-based sales Online Bulk-buying from universities
THANK YOU