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Media Education in the Czech Republic
What is media education?
an important tool, that teaches us how to:
find and recognize relevant information
understand, analyze and interpret media messages
be able to think critically
be able to create media content
Why is media education important?
to to able to navigate in the media world
to learn how media works and how the news can influence our perception of reality
to recognize media manipulation
to be able to create our own opinion
Who provides it?
universities with Journalism and Media programs (19 - 25 years)
elementary / secondary / high schools (6 - 19 years)
non-profit organizations, civic associations focused on informal education (all age groups)
Universities
Topics covered in a school curriculum:
media functions, media research, semiotics, digital media, social media, media history, visual culture, advertisement, practical skills (text, audio, video)
Elementary / secondary high schools
“media education” as a new subject in schools from 2007, independent or included in existing subjects, such as Czech language, social studies, informatics and arts
http://rvp.cz/ - information portal providing inspiration and education for teachers
Subjects and topics:
Informatics: how to find and evaluate information, dangerous aspects of internet
Czech: how to create newspapers, write articles and work in a team
Art: how to design a flyer, layout, take pictures and understand advertising
Examples of strategies:
Adertising: watch commercials and study ads in newspapers. Analyze how it works, what the aim is and how to understand it
Media behind the scene: invite professionals from various media to explain the process of creating news, shows, articles and identify the professions
News: read the newspaper and recognize what is news and what is tabloid and what is the important message
juniorpress.cz: for people up to 26 years, opportunity to participate in creating content for TV or radio programs, write and publish texts and examine all modern media
ceskatelevize.cz: videoarchive with documentary movies about media manipulation
mam.ihned.cz: webportal focused on marketing and media
safeinternet.cz: safe use of the internet, communication technologies and ethical standards in online communication
Informal education
Thank you!
Děkuji!