Clan Presentation Media Co-operative

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#ClanCoop | #OwnYourMedia

Community Led Alternative Network

#OwnYourMedia #ClanCoop

Agenda• Intros• Background of the project• Background of local and national media• The Clan Media Co-operative concept• How to get involved• Questions



Background•Originally setup as a private commercial enterprise in 2013/2014•Focus was on art, design, creative culture•But the idea wasn’t fully thought out, and died, but in the mean time…


Brexit happenedSyria happenedFood banks happenedWikileaks & Snowden happenedThe hacking scandal happenedAusterity happenedAnd the media shitstorm that enabled…

…a reality TV starto become presidenthappened


Refocus•More important than ever, for young, minority & working class people to have an outlet for their voices•Has to be a large spotlight put on social and cultural issues•Trust needs to be put back into journalism


The current state of mainstream mediaLocal and National

‘Post-truth’ was theword of year for 2016

Oxford Dictionaries


Issues with mainstream national media• Alternative facts • Public distrust• Media bias (political and commercial)• Dwindling advertising budgets• Less focus on investigative journalism• People stories and Social issues forgotten


Nearly 60% of newspaper circulation in the UK is owned by Rupert Murdoch and Lord Rothmere media groups (News Corp and DMG Media)**source Media Reform report Dec 2015 - http://www.mediareform.org.uk/wp-content/uploads/2015/10/Who_owns_the_UK_media-report_plus_appendix1.pdf


80% of all news consumption, online and offline in the UK – is provided by just 5 media companies

*source Media Reform report Dec 2015 - http://www.mediareform.org.uk/wp-content/uploads/2015/10/Who_owns_the_UK_media-report_plus_appendix1.pdf


Alt-right media outlet Breitbart, were instrumental in Trump winning and are now part of the American Government

Six companies account for over 80% of local newspaper titles‘Who owns the UK media’ – Media Reform Report 2015


Local media issues • Syndicated national content• Regurgitated click-bait• Reduction in readership and ad revenues• Journalist redundancies• Less focus on investigative journalism• High levels of inaccuracies• Competing with online news and social media• Journalists not working in the City they report on

But it’s not all doom and gloom

Independent & alternative media revolutionLocal and National


Independent media refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.


Alternative media are media that differ from established or dominant types of media in terms of their content, production, or distribution. Alternative media take many forms including print, audio, video, Internet and street art.


New media models…•Media Co-operatives•Crowdfunded journalism•Citizen & Hyperlocal journalism•Social Media outlets


Some reasons why they’re popular•People consume content ‘on-demand’•Video content is growing massively•People demanding fact based, non-partisan video content and documentaries • Little or no advertising interruptions•Down to earth ‘real’ news presenters•People have ownership of preferred news outlet


The Ferret & Bristol Cable

Clan Media Co-operativeThe concept


Co-operative definitionInvolving mutual assistance in working towards a common goal.

A farm, business, or other organisation which is owned and run jointly by its members.


The Clan media co-operative•Owned and democratically led by its members •Focus on lifting up the voices of young, minority and working class people•Focus on local social and cultural issues•Non-partisan, non-political fact based journalism•Topics decided upon by the membership


The topicsInequality

Gang culture

Social Mobility

Local Government

State of media

Pollution

Sex

Cost of living

Artificial Intelligence

Food & Health

Job & unemployment

RacismImmigration

Gambling

Addiction

Local Service

HomelessnessNHS

Council Estates

Drug Culture


How to cover topicsProblem > Cause > Solutions


The process

Story Members voteonline

Winning storiesannounced

Central editorial team assign Production

team

MembershipRevenue

assigned to production

If budget not suitable,

crowdfundersetup

Membership receive content first

General publicreceive content at

a staggered date


The goals•Launch in Summer 2017•Look to secure 500 members in year 1•Stories collected from the Greater Midlands•Readership/viewers aged 18-45+•Content 75% video. 25% online written articles•Video content 5-15 mins


The people

CLANS

Group of members in one geographic

location

CENTRALEDITORIAL TEAM

Members looking after general direction and

Management ofcontent

THE CO-OPBOARD

Professional members who can

help steer the co-op

THE CONTENTPRODUCERS

Members with key skills to create the

contentFor the website

All members of the co-operative


What are the groups roles?• Members with stories• Creative professionals• Media professionals• Journalists• Video Directors• Video Producers• Writers

• Motion Graphic Designers• Photographers• Community organisations /

third sector• Journalism & media

lecturers• Social Media managers• Street teams /

ambassadors

Funding the project


Possible revenue streams• Memberships. £12 minimum a year. • Crowdfunding productions and articles• Media training courses for NEATS• Events• Ethical advertising charter/native advertising• Third sector digital marketing & PR agency• Films & Documentaries

How can you get involved?


• Spread the word• Help create the first manifesto• Volunteer your time to help setup the Co-operative• Putting yourself up for the board• Creating content• Simply joining as a member

Any questions

News & Politics

Clan Presentation Media Co-operative