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attitude and tooling for journalism. Changes needed!
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Caring for journalism starts with journalism that cares
Bart Brouwers WAN/IFRA
14 October 2014
Pleased to meet you!
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
The Old Business Model
Entrepre
neurial J
ournalis
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CEO Pre
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Directo
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CEO Public
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Media Entre
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Managing Dire
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edia Co
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Editor in
Chief
Media Inve
stor
The Old Business Model
The Old Business Model
NEWS
NEWS
NEWS
NEWSNEWS
NEWS NEWS
NEWS
NEWS NEWSNEWS
NEWS
NEWS
NEWS
NIEUWS
NIEUWS
NIEUWS
NIEUWS404 NOT FOUND
But do we care?
journalist
journalist
journalist
Hey…I’m a journalist
The Old Business Model
© PJ Cook
The Old Business Model
© PJ CookBased upon 5 monopolies
Old Media Power #1
Old Media Power #1
Production monopoly
Old Media Power #2
Old Media Power #2
Distribution Monopoly
Old Media Power #3
Old Media Power #3
Tech monopoly
Old Media Power #3
Old Media Power #3
Ad monopoly
Old Media Power #3
Old Media Power #3
Information monopoly
Misconception
It may be true that traditional media are having a tough time, but this doesn’t mean that journalism or media is suffering
“A Golden Age for Journalism”
- The World is vastly better informed than ever before- More great journalism is being produced than ever before- Digital news organisations employ a new generation of
talents- The proliferation of mobile enables 24/7 news consumption- A full range of new story telling methods- No time or space limits for any story- More media accuracy and “consensus knowledge” than
ever before- Journalism is more open to non-professionals
Change in consumption
From absorbing mass media to transparent interactivity
New Attitude&
New Tooling
Attitude
Knowledge is outside...
…skills are still inside
The Right Tooling To
Tap & Interact
Memberships
Memberships
Contributoria
Scoopshot
Guardian Witness
Tar Sands Project
Tar Sands
Regional broadcasters
Manchester Evening News
Storyful
Storyful
A story worth tellingYou don’t need to have a printing press
Mark Little, ceo Storyful
(not everybody agrees… yet)
The Old Business Model
At TMG…
The Old Business Model
The Old Business Model
The Old Business ModelCO-AUTHORS
The Old Business Model
Lots of opportunities…
Caring for journalism starts with journalism
that caresBart Brouwers
@brewbartTelegraaf Media Groep
Slideshare.net/brewbart
