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October 29, 2013 San Francisco, CA
Don’t Collect Followers, Empower Them! How to Tap into Social Data and Build Communities
Cynthia Samuels, The Cobblestone [email protected]
@csamuels
Each One, Reach One
Community Protects
May You send blessing in our every handiwork, and grant us grace, kindnes and mercy in Your eyes and in the eyes of all who see us. Wayfarer’s Prayer
While we are away from home, family, community, and free from the restraints that they impose, may we not harm others, doing things that we would ordinarily not do.
Community Protects
May You send blessing in our every handiwork, and grant us grace, kindness and mercy in Your eyes and in the eyes of all who see us. Wayfarer’s Prayer
While we are away from home, family, community, and free from the restraints that they impose, may we not harm others, doing things that we would ordinarily not do.
It Isn’t Complicated
We’re All in This Together
Do you believe this?
TO ENLIST IS BETTER THAN TOCONVINCE
America’s Troubadour
Candy MaryJaneyRosalitaKateSandy Bobbie Jean Sherry (Darlin’) ’)
JohnnyKyle WilliamFrankie JackWayne, Sonny BillyDavey
Obama 2008
We treated the voters like adults
Joe Rospars, November 2008
Reed photoWe treated the voters like adults Joe Rospars, November 2008
We were able to give equal access (and equal ability) to participate in the campaign to my mom in Colorado, to a blue-collar worker in VA, to a white-collar worker in FL. It even allowed a guy in a hospital to participate in the campaign without leaving his bed. Harper Reed
Obama 2012
Stay in Touch
Planned Parenthood/Komen: 290,000 Facebook/Twitter
posts between 1/31 and 2/6.
170,000 signatures in 48 hours
1.5MM related tweets
Stay in Touch
“The best thing we can do as an organization is to make sure we are listening and paying attention to what our community is saying.
Heather Holdridge, Planned Parenthood
. The most important thing we did was listen. People forget to listen.
Harper Reed
