Embed Size (px)
Citation preview
How TIME DoubledIts Traffic to
>50M UVs in 1 Year
Callie SchweitzerEditorial Director, Audience Strategy
Time Inc.
A Relaunch
● Mobile first● Infinite scroll● Focus on breaking
news, social media, video
A Change in Publishing Strategy
● 24/7 global newsroom● Breaking news team ● Audience engagement
team focused on social, search, partnerships, newsletters
A Focus on Social
● Social as everyone’s job ● Drill down on social
headlines ● Engagement campaigns● Data, data, data
A Focus on Discovery● Focus on SEO, tags and URL ● If we’re writing this, it should be found
Expanding Distribution
● The power of email● Based on The Brief● Focus on subject line,
mobile optimization● Open rates of >40%
Remind and Reinforce
● Rome wasn’t built in a day.
