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My presentation for today's BusinessWire Social Media event in Seattle 6/4/09.

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Page 1: Businesswire

The CommunityIs The Editor

Todd Bishop, [email protected]

Twitter: @toddbishop

Page 2: Businesswire

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

Page 3: Businesswire

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

2005 Reporting for

traditional mediaWorking with editors

Reporting for online

Page 4: Businesswire

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

2005 Reporting for

traditional mediaWorking with editors

Reporting for online

2010 Reporting for online

Business development

Page 5: Businesswire

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

2005 Reporting for

traditional mediaWorking with editors

Reporting for online

2010 Reporting for online

Business development

2015 Reporting for online

Business DevelopmentBusiness development

Page 6: Businesswire

Reporting Process, circa 2000

Page 7: Businesswire

Reporting Process, circa 2010

Page 8: Businesswire

Implications• Reporters are multi-disciplinary -- stories, headlines, multimedia, design, development, business, etc.

• Social media factor into reporting process, affecting how stories are conceived, developed -- and received.

• Conversation expands beyond the newsroom and direct comments on a story to broader online world

• Community replaces editor as guide, sounding board

Page 9: Businesswire

Todd Bishop, [email protected]: @toddbishop