Building stronger connections via Social Media

Mike SchlossbergState Representative, 132nd Legislative District

Current overview - classic Facebook

150 million U.S. users (71% of all internet users), 3rd most popular webpage in the world…but…

Three year growth in 13-17: -25.3% Three year growth in 18-24: -7.5%

Twitter 18% of all U.S. internet users. 31% of all internet users age 18-29, 19% of all users 30-

49, significant drop off after that. YouTube

2nd most popular website/search engine in the world. 65 hours of video uploaded every minute. 4.25 billion videos viewed every day.

Current overview – new networks

Vine: 6 second videos that loop. Owned by Twitter and integrate into Twitter timeline. Fastest growing Social Media app of 2013 – over 400%

in first half of 2013 alone! Instagram: Picture taking/sharing.

130 million active users, one billion likes and 55 million daily photos.

Google+: Google’s social network that comes with Google integration Vitally important for SEO Over 500 million accounts (many untouched) 2nd highest monthly active user count of all Social

Networks.

What does this mean?

Work harder.

How do you figure out where you need to be?

What is your goal? Be as specific as possible? Influence legislators? The general public?

Fight for one issue? What are your resources?

How many people and how much time? Prioritize from there.

Who is your audience? Does it appeal to certain demographics?

Older? Younger? Men? Women?

How easy is it to screw up? Judgment failures

State Representative Joe Fitzgibbon (D-WA) South Bend Councilman Henry Davis, Jr.

Opps, wrong button Congressman Anthony Weiner Yokohama, Japan Utah Attorney General Mark Shurtleff

Bad links The Vatican and Batman British MP Rob Wilson

What never to do

Be insulting/threatening. Use bad grammar or spelling. Participate in online comments. Read online comments!

Recent study: Those who leave online comments, on average, score higher on measures of narcissism, sociopathy and sadism.

Stop reading them. Overdo it.

How to connect with an elected official via Social Media

Is it worth it? Does the elected official you want to connect with

actually use Social Media? What are you trying to do?

Get an answer? Or make a statement? Get an answer: Message their personal profile. Make a statement:

Tweet them – particularly if it is a personal account. It’s just easier that way.

Write a note on their official/personal FB wall. Be warned: if you are trying to make a statement,

depending on your tone, this could backfire for relationship building.

How NOT to connect with an elected official via Social Media

1. Tag in an irrelevant status.2. Tag in a picture that they aren’t in.3. Spam.

Questions?

Mike Schlossbergwww.facebook.com/MikeSchlossberg

@MikeSchlossbergwww.voteschlossberg.com

http://politicalfails.wordpress.com