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Presenting our 2010 survey on the use of social media among Belgian journalists to the members of BJIT (Belgian Jjournalists on Information Technology)
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Belgian journalists and social mediaFrank De Graeve, Quadrant Communications
BJIT, 24-03-2011
Overview
H About the survey
H Main results
H Possible explanations
H What journalists can do (better) with social media
About the survey
About the survey
About the survey
Social media = hot!
But…H Are journalists adopting these new technologies?
H Which social media are popular and which are not?
H Should we adjust the way we work?
About the survey
H Took place in September 2010 (& compared with results from August
2009)
H 1,800 Belgian professional journalists were invited (via e-mail)
H 489 of them filled out the questionnaire
40% newspaper journalists
43% magazine journalists
26% online journalists
15% radio or tv journalists
H Follow-up of a similar survey we did in 2009
Main results
Do you use Twitter?
In 2009: 9%
Can PR people contact you on Facebook?
In 2009: 15%
In 2009: 38%
Do you use LinkedIn?
Do you watch webcasts of internet videos professionally?
In 2009: 12%
Do you read blogs for professional reasons?
In 2009: 20%
Do you expect a blog to provide news?
How did you start using social media?
Other popular social media
H Wikipedia 86,5%
H Youtube 77%
H Flickr 24%
H Personal blog 16% (20% among FR journalists)
H MySpace 14%
H Plaxo 12%
H Netlog 10% (1% among FR journalists)
H Social bookmarks 4% (Delicious, Digg, StumbleUpon, …)
H Gowalla, 4Square 4% (NL only)
H SecondLife 0,6% (= 2 journalists…)
Conclusions
Conclusions
H Twitter: 9 18%
H Facebook: 15 25%
H Webcasts: 12 25%
H Blogs: 20 33%
H RSS: 5 10%
H …
Usage of some social media
doubled
Still, only a minority uses social media
Possible explanations for the results
This concludes the scientific part of this presentation
Reasons for increasing popularity
Reasons for increasing popularity
Reasons for increasing popularity
Reasons for relative lack of popularity
Journalists have little confidence in new technologies.
Reasons for relative lack of popularity
Most journalists rather avoid
mixing private and professional environments.
Reasons for relative lack of popularity
The transparent nature of social
media clashes with journalistic tactics.
Reasons for relative lack of popularity
Experienced journalists are suspicious of hypes.
What journalists can do (better) with social media
New possibilities
Peter Horrocks, BBC
Global News Director
"This isn't just a kind of fad from someone who's an enthusiast of
technology. I'm afraid you're not doing your job if you can't do those
things."
New possibilities
H A great tool for journalists for gathering
information…
LinkedIn: experts, reports, discussions, …
Twitter: news, feedback, fact checking, …
Facebook: vox populi, find witnesses, …
New possibilities
H A great tool for journalists to show what they’ve
been up to…
Visibility
Create a reputation as an expert
Create an audience, even fans!
New possibilities
