Assignment 4 Part B

Delia Rahela Dan Ina Bayson

Andreea CristeaPaula Duru

In the last ten or fifteen years, Adobe has made a couple of excellent products that have been gaining popularity, such as PageMaker, and it's replacement, InDesign.

These days we use a PC/Mac with either adobe or Microsoft software... its a whole lot faster, and doesn't require any real skills.Now it is done by computer and everything including images are digitised removing the complicated process of colour separation.

What technologies are currently used to make

magazines?

Magazines changed by the font coverts, different topics, pictures.Technology that they using to make magazines. They still uses the Logo - name of the magazines that they started of with. The paper quality, colours, layouts, design.

How have magazines changed over the last

5-10 years? 

Delia

They changed the paper that they used to make the magazine and before they didn’t had magazine covers they just had articles and pictures .

How does magazines target their audience?

• They target their audiences by:– Having the right topic, pictures, advertisements – Not putting information irrelevant for the readers

InaWomen magazine

Big picture of Taylor Swift

Topic about jeans

Topic about how to take care of skin

Children magazine

Colourful cover

Bubble writing of the title

Cartoons

What different materials are currently used to make magazines?

• Paper– Majority of

magazines used Glossy paper• Shiny and lustrous

appearance• Less opaque and less

bulk• Less expensive than

Dull and Matte papers

Ina

Why do we have magazines?

• Before internet, magazines had more purpose than now to people.• Many topics to be discussed : covers a lot of topics ( family, interest magazines, opinion,

women interest magazines, covering aspects of life .)

• Contains stories and articles that readers are interested in

• Performs functions like entertaining, and criticism

Andreea

What are the benefit of magazines to reader?

• Entertainment ( you can take it everywhere and read it, fun topics)

• Source of information ( latest news, Gossip)

• Provide meaningful ways to get information about a situation• Having advertising pages (keep audience informed with new

products)

e.g. a fitness magazine will inform people how to keep in shape

Current Magazines

What roles does advertising have on different magazines?

Part B

Roles

Informative

Makes a impact

Creates awareness

Communicates messages

Promotes products

Boost sales Entertains readers

Paula Duru 13 A

• Most consumers want to be charmed by product advertising.

• Advertisers (now) have to use cleverness, humor and honesty to interest the readers.

• Advertising is sometimes exaggerated to entice audiences to buy product.

Current MagazinesPart B

What roles does advertising have on different magazines?

Paula Duru 13 A

Current MagazinesPart B

How have magazines changed and/or been influences of technology (like online magazines)?

Back in the 50's 60's, magazines were targeted towards woman families, cookery, budget, children's health issues for parents, and women's health issues and also keeping fashionable with some of the latest conservative styles in those times for housewives.

The trends changed a little bit in the late 60's 70's with more of an emphasis on fashion and make up and music, with less on homemaking and cookery and family life.

The big change was in the late 70's and the 80's years when trends shifted towards the single, young woman and lifestyle. With new fresh clothing, trends in music and personal problems.

Now the were in the 21st Century Magazines have continued since then with some other big changes, adding in celebrity gossip, weight issues, life situations and even online magazines.

Paula Duru 13 A

Current MagazinesPart B

A online magazine is a more effective communications strategy is to publish your online magazine articles as pages on your Web site instead of in print.

How have magazines changed and/or been influences of technology (like online magazines)?

Paula Duru 13 A