J-EthinomicsAn Introduction to

UJJWAL ACHARYANepal Ambassador

Center for International Media Ethics23-24 August, 2013 | 5th CIME Forum, Islamabad

Problems of Media IndustryLack of Public Trust

◦Unethical Practices◦Corporatization◦Irrelevancy

Economic Difficulties◦Shrinking Business Prospect◦Threat from Internet-based Media

J-Ethinomics is an innovative approach that combines journalism, ethics and economics to guide towards use of media ethics to help improve the society and, more importantly, sustain the media business in an age where media is fast losing public trust and advertising.

J-Ethinomics Goal

Use media ethics to survive

We can use ethics as a way to improve the trust that creates demand among audiences and advertisers.

J-Ethinomics MethodsSeize the opportunity: Ethics is a great opportunity to make news org economically sustainable; build public trust in the media to make audiences more inclined to pay for news & attract advertisers. Public interest is the key: If we serve the public interest, audiences will demand enough news to make media profitable.

Social ResponsibilityA set of duties that journalists have.

Responsibility implies trust - an unofficial pact between the journalist and audience.

Some examples of topics in the public interest: the actions of public figures (i.e. politicians and business leaders), an electoral process, or changes in the economy that impact people.

But Ethics Depends on My BossMedia content is influenced by

ownership, advertisements and government control. Our ethics as a journalist often highly depend on whether our superiors are allowing us to be ethical.

Meet, talk & express if you have ethical concerns in respectful manner and be diplomatic.

Endogenous Growth Theory

Economist Paul Romer (born 1955) pioneered the Endogenous (also New) Growth Theory

Knowledge input (e.g. creativity through innovation and ideas) plays a key role in sustaining growth.

New ideas that are constantly created are what allow a society to improve its socioeconomic and technological levels.

Fitting Journalism in itMedia participate actively in this

growth model by circulating ideas, communicating knowledge continuously and acting as the medium for information flows.

If media reports on topics reinforcing developmental role of the media, then demand increases.

Demand increases because the audience values news content.

New Business ModelReporting with this new approach

to teaching and thinking about media ethics.

Moving beyond a traditional approach to ethics, by introducing an innovative strategy for journalism ethics.

Serve the public interest through the use of ethical practices, to construct a solid business model for digital age media.

Thank You!Keep in Touch | More Detail

◦Center for International Media Ethics (CIME)

◦www.cimethics.org / @CIMEorg

◦Ujjwal Acharya◦www.NepaliVoices.com /

@UjjwalAcharya◦ujjwal.acharya@gmail.com

(c) 2013 CIME