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www.valuescentre.com 1www.valuescentre.comwww.valuescentre.com
America’s Common ValuesResults from the US National Values Assessment
2009-2011 Cultural Evolution
2
Who are we?
We are the people of the United States of America.
3
Who we are and how we have changed – Personal Values
Consistent Values 2009-2011
familycaring
humor/funhonesty
responsibilityaccountabilitycompassionfriendship
independencerespect
No longer among top values
patience
4
Who we are and how have we changed – Personal Values
“Accountability” is becoming more important in our personal lives, having increased by 6 percentage points.
“Accountability” is becoming more important in our personal lives, having increased by 6 percentage points.
Since 2009, accountability has moved up from #9 to #6
in the top personal values.
5
Our Working Lives
Organizational values
How we build success, for our companies
and ourselves
6
Our working lives Organizational Values – Current Culture
Consistent Values 2009-2011
accountabilitycustomer satisfaction
teamworkcost reductionachievement
community involvementcommitment
being the best
No longer among top values
continuous learning
New top values 2011
bureaucracy
Cultural Entropy2009 = 15% 2011 = 14%
7
Our working lives Organizational Values – Current Culture
Values Matches 2009Values Matches 2009
66 values matches between the values matches between the Current and Desired CulturesCurrent and Desired Cultures
Values Matches 2009Values Matches 2009
66 values matches between the values matches between the Current and Desired CulturesCurrent and Desired Cultures
Values Matches 2011Values Matches 2011
77 values matches between the values matches between the Current and Desired CulturesCurrent and Desired Cultures
Values Matches 2011Values Matches 2011
77 values matches between the values matches between the Current and Desired CulturesCurrent and Desired Cultures
7 or more Values Matches show that employees have confidence in the direction their organizations are heading.
7 or more Values Matches show that employees have confidence in the direction their organizations are heading.
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What we wantOrganizational Values – Desired Culture
Consistent Values 2009-2011
accountabilitycustomer satisfaction
continuous improvementcommitmentadaptabilityteamwork
achievementintegrity
No longer among top values
efficiencyopen communication
professionalism
New top values 2011
coaching/mentoringcommunity involvement
9
What we wantOrganizational Values – Desired Culture
We see a need to contribute to a greater good through the work we do.We see a need to contribute to a greater good through the work we do.
2011 Desired Culture Values
Finance
Client
Relations
Culture
2009 Desired Culture Values
Fitness
Evolution
Societal
Contribution
Societal
Contribution
Finance
10
Our National Perspective
America’s National Values
The foundation upon which our nation is
governed
11
Our National PerceptionNational Values – Current Culture
Consistent Values 2009-2011
blamebureaucracy
wasted resourcescorruption
materialisticuncertainty about the future
conflict/aggressioncrime/violenceunemployment
No longer among top values
poverty
New top values 2011
short-term focus
Cultural Entropy2009 = 52% 2011 = 56%
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Our National PerceptionNational Values – Current Culture
In 2011, “blame” rises to the top Current Culture
value in the nation. “Bureaucracy” and
“wasted resources” finish
the top 3 values.
In 2011, “blame” rises to the top Current Culture
value in the nation. “Bureaucracy” and
“wasted resources” finish
the top 3 values.
“Corruption” falls from the #1 to the #4 position in the Current Culture.
13
Our National PerceptionNational Values – Current Culture
“Uncertainty about the future,” “wasted resources” and “materialistic” are issues that supersede concerns around “crime/violence” in 2011.
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Our National PerceptionNational Values – Current Culture
“Unemployment” and “crime/violence” continue to trouble the nation.
15
Our National PerceptionNational Values – Current Culture
“Short-term focus” emerges as a top value in 2011, while “poverty”
falls out of the top values.
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Our National PerceptionNational Values – Current Culture
Political Affiliation
Overall Democrat Green Independent Libertarian Other affiliation
Prefer not to answer Republican
Entropy 56% 56% 60% 62% 62% 45% 55% 58%blame (L) bureaucracy (L) centralized government (L) conflict/aggression (L) corruption (L) crime/violence (L) diversity elitism (L) entrepreneurial ethnic discrimination (L) hatred (L) human rights illiteracy materialistic (L) military strength short-term focus (L) uncertainty about the future (L) unemployment (L) wasted resources (L)
Political Differences
17
Cultural Entropy Scores by Nation
May 2009
Aug 2008
Aug 2007
March 2009
Sept 2008
2007June 2011
Feb 2001
May 2009
Jun 2009
Mar2009
18
Estimated Cost of Entropy – National GDP
GDP$US,000
Cultural Entropy
Estimated cost to the national
economy $US,000
USA 14,700,000,000 56% 18,709,090,909
UK 2,650,000,000 43% 1,999,000,000
Canada 1,400,000,000 32% 658,000,000
Belgium 498,000,000 53% 561,000,000
Sweden 454,000,000 31% 216,000,000
Venezuela 314,000,000 72% 807,000,000
Denmark 312,000,000 21% 83,000,000
Finland 238,000,000 48% 219,000,000
Latvia 27,000,000 54% 32,000,000
Iceland 20,000,000 54% 24,000,000
Bhutan 1,197,000 4% 50,000
NB. Initial estimates based on calculation methods used for organisations. More research being done in this area.
19
What we wantNational Values – Desired Culture
Consistent Values 2009-2011
accountabilityconcern for future generations
employment opportunitiescaring for the elderly
caring for the disadvantagedpeace
financial stability
No longer among top values
affordable housingquality of life
poverty reduction
New top values 2011
economic growtheffective healthcare
educational opportunities
20
Political Perspectives
What we want National Values – Desired Culture
Political Affiliation Overall Democrat Green Independent Libertarian Other affiliation Prefer not to answer Republicanaccountability affordable housing caring for the disadvantaged caring for the elderly commitment compassion concern for future generations conflict resolution economic growth educational opportunities effective healthcare employment opportunities environmental awareness equality ethics financial stability freedom of speech governmental effectiveness honesty human rights integrity law enforcement long-term perspective peace personal freedom poverty reduction quality of life self-reliance social justice social responsibility trust
21
What We Want
In 2009, we saw the need for In 2009, we saw the need for “achievement,” “efficiency” and “achievement,” “efficiency” and
“professionalism” in “professionalism” in our working lives.our working lives.
In 2009, we saw the need for In 2009, we saw the need for “achievement,” “efficiency” and “achievement,” “efficiency” and
“professionalism” in “professionalism” in our working lives.our working lives.
Today, those values have been Today, those values have been replaced by replaced by
“coaching/mentoring” and “coaching/mentoring” and “community involvement”.“community involvement”.
22
What We Want
We see a new need to contribute to a greater good through the work we do.
2011 Desired Culture Values
Finance
Client
Relations
Culture
Societal
Contribution
2009 Desired Culture Values
Finance
Fitness
Evolution
Societal
Contribution
23
How We Get There
““AccountabilityAccountability” 2011” 2011
#6 in Personal Values#6 in Personal Values#1 in Org. Current Culture#1 in Org. Current Culture#1 in Org. Desired Culture#1 in Org. Desired Culture
#1 in National Desired Culture#1 in National Desired Culture
““AccountabilityAccountability” 2011” 2011
#6 in Personal Values#6 in Personal Values#1 in Org. Current Culture#1 in Org. Current Culture#1 in Org. Desired Culture#1 in Org. Desired Culture
#1 in National Desired Culture#1 in National Desired Culture
““Accountability” is an across-the-Accountability” is an across-the-board values match inboard values match in organizational culture organizational culture
– 2009 and 2011 – 2009 and 2011
““Accountability” is an across-the-Accountability” is an across-the-board values match inboard values match in organizational culture organizational culture
– 2009 and 2011 – 2009 and 2011
Are we beginning to see that change starts with the individual?Are we beginning to see that change starts with the individual?Are we asking for accountability from ourselves as well as our leaders? Are we asking for accountability from ourselves as well as our leaders?
24
How We Get There
“Our challenges may be new. The
instruments with which we meet them
may be new. But those values upon which our success
depends...these things are old. These things are true. They have been the quiet force
of progress throughout our history. What is
demanded then is a return to these truths”
.~ Barack Obama
“Our challenges may be new. The
instruments with which we meet them
may be new. But those values upon which our success
depends...these things are old. These things are true. They have been the quiet force
of progress throughout our history. What is
demanded then is a return to these truths”
.~ Barack Obama