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Donald Trump v Hillary ClintonWhat Social Graph Analysis Can Tell Us
What is the following data?• Affinio is an audience intelligence platform that
leverages the social graph (how people are connected on social) to segment and understand the interests of audiences.
• For this analysis, we combined the Twitter followers of @realDonaldTrump and @HillaryClinton then ran an Affinio analysis of this audience, segmenting it into tribes.
• The following slides show the top hundred interests of each tribe within this audience and which Presidential candidate ‘owns’ that tribe.
MomsTribe Ownership SplitTribe Interests
Sports FansTribe Ownership SplitTribe Interests
Comedy FansTribe Ownership SplitTribe Interests
Global ActivistsTribe Ownership SplitTribe Interests
FeministsTribe Ownership SplitTribe Interests
TechnologyTribe Ownership SplitTribe Interests
Progressive ConservativesTribe Ownership SplitTribe Interests
Conservative ChristiansTribe Ownership SplitTribe Interests
Black EntertainmentTribe Ownership SplitTribe Interests
Christian RepublicansTribe Ownership SplitTribe Interests
Young MalesTribe Ownership SplitTribe Interests
Finance + InvestmentTribe Ownership SplitTribe Interests
“Real Housewives” FansTribe Ownership SplitTribe Interests
Country Music + NascarTribe Ownership SplitTribe Interests
Howard Stern FansTribe Ownership SplitTribe Interests
Christians + ConstitutionTribe Ownership SplitTribe Interests
BostonTribe Ownership SplitTribe Interests
WWE FansTribe Ownership SplitTribe Interests
Want to learn more?Affinio is an audience intelligence platform that leverages the social graph to segment and understand social audiences through their interests.
Our customers use Affinio to:• Understand the natural-
forming tribes within their audience
• Build data-driven content that resonates
• Identify Influencers and Brand Affinities
Head to Affinio.com to Request a Demo Today!