1. Abo El Fetouh PresidentialCampaignSubmitted by: Amr
AshourMohamed SaeedMohammed Abd El Aziz Bassem ShaarawySamir
Nabil
2. Introduction Video File Most important messages from
abolfetoh 3. Geographic Segmentation: Elections2011.eg
referenceCairo Al Matareya462005Al Salam 1 220216 Shoubra94226Al
Azbakeya35573 Helwan 439031Al Sharabeya 215961Boulak90857 Al Salam
234162 Nasr City 1392969Al Nozha 190472 Al Darb Al Ahmar 87799Kasr
AL nile 34071 Ain Shams369397Roud El Farag188839 Mansheyet
Naser84512 Al Kahera Al gadeeda 1 33188Al Sahel355754Al
maaady182946 Al tebeen80247Al Amireya 27586AL Basateen
306368Heliopolis 174395 Al Zaher 79995Al Mokatam 23299 Al Zaytoun
305874Al Khalifa 171394 15 mayo70021 Al Kahera Al gadeeda 3
19471Hadaaed Al Koba 302389 Al Sayeda Zeinab162284Bab Al Shaereya
66811 Al Kahera Al gadeeda 2 15305Al Marg 279376Dar EL Salam 141182
Abdeen 59229Sherouk10371Al Zawya Al Hamra 240913 Al Gamaleya
105436Nasr City 2 38877Madeenet Badr 4991Misr El Kadeema 230084Al
Wayly 100226Al Mousky 35650Total 6563752 4. Al Geeza Markaz
Mansha2et ELEmbaba501448227827 Markaz Oseem160384 Al
Hawamdeya100004 kanater Bolak El Dakror483767Al Agouza 224716Markaz
El Talbeya157392 October tany 677185 Markaz abo ElAl
ahram297741Markaz El ayat210918 148325 October awal 634995NomrousAl
warak254832 Markaz Kerdasa 204655 Markaz Atfeeh 148248 AL sheekh
Zayed 24127Al Geeza249216 Markaz El omraneya 201050Al Dokky 122034
Al wahat AL bahareya 21983 Markaz El Badrasheen 233899 Markaz El
saf177526Total 4262272 AL DakahleyaMarkaz Menyet ELMarkaz Meet
Ghamr 351709 Markaz Talkha 228414150093 Markaz Meet Salseel 41637
Nasr Markaz Tamy EL Markaz MahalaMarkaz Al Mansoura 327155 Al
Mansoura 120827210452734611Amdeed DemnaMarkaz EL Senblaween
319816Markaz Dekernes 206987 Meet Ghamr 96063 Al Kordy26659 Markaz
Belkas313155Markaz AL Manzala177486Markaz Al Matareya86648 Markaz
Aga 293548Al Mansoura 2166060Markaz Bany ebeed 78153Markaz Sherbeen
255569Markaz Nabaroh 153325 Markaz Al Gamaleya 71256Total 3691143
5. Al SharkeyaMarkaz Al Zakazeek 418118 Markaz Abo Kabeer217821
Markaz Awlad Sakr 11773410th of Ramadan 1 39428Markaz Mashtoul
AlMarkaz Belbees 377711 Markaz Al Heseneya 161346 96994 10th of
Ramadan 2 38039Souk Markaz Mansha2et aboMarkaz Menia El Amh 375241
Markaz Kafr Sakr154671 Markaz El Ebrahemeya 8717336846OmarMarkaz
Fakous314670 Markaz Hahya 141867 Fakous62942 Al Kanyat 30342 Markaz
Derb Negm245588Al Zakazeek Tany138963 Markaz San Al Hagar 46474 AL
Salheya El Gedeeda 3163 Markaz Avo Hamad217920Al Zakazeek
Awal119091Al kreen 41772 Total3483914Alexandria al montazah
awal534602 mena el basal232177karmouz135720 borg al arab 40473al
raml tany 353933al dakhleya 219466 Al gomrok 114896 al
mansheya33861meharam beek 318717 bab shark211234 Al amreya
tany83866 al montazah tany313782seedy gaber 208212 Al
atareen57680al raml awal 245128 al amreya awal 137841Al laban 53348
Total3294936 6. Al BeheeraMarkaz Kafr El dawar 308902
Damanhour218671 Markaz Shabrakheet 161981 Markaz Badr87239 Markaz
Wady El Markaz damanhour286615 Markaz Abo El Matameer 210791Markaz
Rasheed 147644 25752natronMarkaz Koum Hamada 277258Kafr El Dawar
209894 Markaz Housh Essa 146586 Ghrab El nubareya 13764 Markaz Abo
Hems 272601 Markaz El dalangat 205158Markaz Edko109838 Markaz Etay
Baroud262954 Markaz El mahmoudeya 162788 Markaz El Rahmaneya 90190
3198626 Al GharbeyaMarkaz Al Mahala Al 402962 Markaz Kafr El Zayat
281672 Markaz Ketour 200993 Markaz Basyoun173828 Koubra Markaz
Tanta364501Markaz AL santa 255508Al mahala 2189763Al Mahala
1169981Markaz Zefta 305755 Markaz Samanoud223555Tanta Awal 181225
Tanta Tany168808 Total 2918551 7. Al Menya Markaz Samalout358222
Markaz Bany Mazar298562 Markaz Deer Mawas 188196 Markaz Al
3adwa122524Markaz Malwy341990 Markaz Abo Kerkas296346 Al menya
180673 Malwy 102786 Al Menya El Markaz AL menya321132Markaz
Maghagha 273587 Markaz Matay 1574582345gedeeda Total2643821 Al
KaloubeyaShoubra El Kheema 2 342925Markaz Banha255979 Banha131975
Al Khanka 51741 Markaz El Kanater ELShoubra El Kheema 1
335147227843 Markaz Kafr Shoukr 105113Kaha 25178 Khayreya Markaz
Toukh 308219 Markaz Kalyoub 185649Kalyoub 87959 Al Abour
13766Markaz Shebeen EL267308Markaz El Khanka180503Al
Khesous64113Kanater Total2583418 8. SuhagMarkaz AL beleena 244935
Markaz AL manshah185518 Markaz Tahta 143605 Markaz Al 3osyrat
86208Markaz Suhag239788Markaz Akhmeem179506 Markaz
Juhina118547Gerga78290Markaz Tama 197374 Markaz Dar Al Salam175659
Markaz Sakalta 95124Markaz Tahta74861Markaz Al Maragha 189371Markaz
Gerga159347Suhag 1 90364Suhag 2 64601Total 2323098 Al
MenoufeyaMarkaz Ashmoun405505 Markaz Menouf226144 Markaz Al
shohada174627 Markaz El Sadat 85611 Markaz Quesna252544 Markaz
Tala211940 Markaz Berket El sab3 165244Menouf66746Markaz Shebeen EL
Koum 249756Markaz Al bagour201441Shebeen El koum 137925 Sers EL
Lyan38061Total 2215544 AsuitMarkaz Dairut 264835 Markaz
Abnoub172416Markaz Abo Teeg 112200 Markaz AL ghanayem 65011Markaz
Manfalout234302 Asuit 1161612Asuit 2 103777 Abo Teeg47793Asuit
234260 Markaz Al Fath 138239 Markaz Sadfa 93560Markaz Al
Kuseya227805Markaz AL badara130867 Markaz Sahel Sleem 85202Total
2071879 9. Kafr El sheekhMarkaz Kafr EL Sheekh 251727 Marakz Kleen
147271Markaz Al riad104674Bella 51080 Markaz Desouk 234921Markaz
Metoubas136654Markaz Fwah 104323 Kafr El sheekh 2 44126Markaz Seedy
Salem 231386Markaz Bella 127704 Desouk 81716 Markaz AL
hamoul155654Markaz AL borolos123282 Kafr El sheekh 1 69316 Total
1863834 QenaMarkaz Nag3 Hamady 295376Markaz Qena202598 Markaz
Nafada99066Markaz Al wakf 44708Markaz Kous228440 Markaz Deshna
185452 Markaz Farshout95960Markaz abo Tesht 221964Qena 135868
Markaz Keft75759 Total 1585191 10. Al Fayoum Markaz Youssef
ElMarkaz Atsa 300000 al fayoum232939 Markaz Ebshway 183612
sedeek153296Markaz Snouras263653 Markaz Al fayoum 228922Markaz
Tamya183134 Total 1545556 Bany SweefMawkaz El wasty 214838 Markaz
Bany Sweef185119 Markaz Ahnasia 167000 Markaz Samasta117478Bany
Sweef Al Markaz baba203165 Markaz Naser 170017 Bany Sweef
157341gedeeda 3627Markaz Ek feshn 196641 Total 1415226 Aswan Edfo
258013 Aswan 1112006 draw 73726 aswan42481 Markaz AboCom ombo201689
Aswan 299333 Nasr El Noba63400 Sembel1919 Total 852567 11.
DamiettaMarkaz Domyat 220798Markaz Al Zarka 94935Domyat 165458
Domyat El gedeeda 19319Markaz Kafr ELMarkaz Farkous160191 Domyat 2
77130 bateekh58451Ras Badr8245Markaz Kafr
Sa3d144708Total849235Isameileya Ismaeleya tany 148137 markaz el
ismaeleya79676markaz fayed 67432Ismaeleya awal 40496 markaz el tal
al markaz el kantarakabeer111732 esmaeleya talet74221gharb66045al
kantara shark 26130 Abo sweer82482Total696351 LuxurMarkaz esna
222522 Markaz Armant91609markaz luxor84543markaz tiba 38489luxor
138118 markaz el karna90973Total666254 12. Port Said 13555 Al
Zehour 8 Al dawahy59765Por Fouad52952Al Ganoub18507Al manakh77739Al
3arab53665 Al Shark35349 por Fouad 2 3599 Total 437134Al Swees
16594Al Arbeaeen5Al swees54180 AL Ganayen53751Etaka7399Faisal 97642
Total 378917 Al Bahr Al Ahmaral ghardaka sany 79633 Safaga 34459ras
ghareb 25847 Marsa 3alam 5758al ghardaka awal 35854al kuseer
31249Shalateen7397 Halayeb 818 Total 221015Shamal SeenaAl Areesh
236882 Al Areesh 125011 Al Areesh 3 17837 Al kusaima4865 Rafah
28003 Beer Al Abd21890 Al Areesh 4 12503Nakhl2599Al Sheikh
Zwaid27565Romana21129Al Hasna 5062 Total 203346 13. Marsa
Matrouh10216 1252 Marsa Matrouh2Al dab3a19535Sewah 2 Al negeela7073
Al Hamam 31034 Seedy Barany 16023 Al salloum 7429 Al
3alameen3829Total 199607 Al Wady Al GadeedMarkaz El wahat El
dakhla54879 Markaz El farafra 15957 Markaz Balat 8554 Markaz Paris
7437Alwahat El Kharga 53710Total 140537 Ganoub Sina Al Tour23552Abo
Radees8495 Dahab 4981 Sant Katreen 2769Ras Sedr 9276Sharm El Sheekh
7138Nweeba34285Taba 90Total 60586 14. Geographic SegmentationSerial
City Eligible Voters City %1Cairo 656335013.026542Al
Geeza42622658.4594843Al Dakahleya36917237.3271074 Al
Sharkeya34839766.9147835 Alexandria 33039576.5574936 Al Beheera
31986316.3484487Al Gharbeya 29186475.7927538Al
Menya26448305.2492979Al Kaloubeya25834885.12755 10
Suhag23232944.611132 11Al Menoufeya22155864.39736 12asuit
20720334.112445 13Kafr El sheekh18638333.699222
14Qena15923963.160491 15. SerialCity Elegible VotersCity % 15 al
fayoum15455573.067527 16 Bany Sweef 14152262.808854 17aswan 852619
1.692226 18 Damietta 849247 1.685534 19 Isameileya 696363 1.382099
20 Luxur666268 1.322368 21 Port Said437136 0.867601 22 Al Swees
378922 0.752061 23 al bahr al ahmar 221003 0.438633 24Shamal
Seena203328 0.403553 25 Marsa Matrouh199666 0.396285 26 Al Wady Al
Gadeed140527 0.278909 27 Ganoub Sina 60586 0.120247
Totals50384457100 16. Ads according GeographicSegmentation Cairo
13.1 % Al Geeza 8.4% Al Dakahleya 7.3% Al sharkeya 6.9% Alexandria
6.5% Al Beheera 6.3% Al Gharbeya 5.7% These 7 cities have for about
55% of the whole population of Egypt, thus these 7 cities will
concentrate our ads for more than the half of the whole campaign.
17. Segmentation By AgeAgeAge %SerialCity 18-24 25-40 41-60
61+18-2425-40 41-60 61+1Cairo1054863 2509959 2092711 905817
16.07202 38.2420 31.8848 13.80112Al Geeza 8194761776873 1213899
452017 19.226341.6884 28.4801 10.60503Al Dakahleya 7012741416975
1113382 460092 18.99585 38.3824 30.1588 12.46284 Al Sharkeya
7312931387008 993415372260 20.99018 39.8110 28.5138 10.68495
Alexandria5542141206898 1066346 476499 16.77425 36.5288 32.2748
14.42206 Al Beheera6514121276127 906798364294 20.36534 39.8960
28.3495 11.38907Al Gharbeya5526931114640 887448363866 18.93662
38.1903 30.4061 12.46698Al Menya 5780291032596 695497338708
21.85505 39.0420 26.2964 12.80649Al Kaloubeya 5040471074112
730183275146 19.51033 41.5760 28.2634 10.6501 10 Suhag
529994891554623103278643 22.81218 38.3745 26.8198 11.9934 11Al
Menoufeya 440985876227631352267022 19.90376 39.5483 28.4959 12.0519
12asuit476585795046547908252494 23.00084 38.3703 26.4430 12.1858
13Kafr El sheekh 376521739175541550206587 20.20143 39.6588 29.0557
11.0839 14Qena 365071605353416662205310 22.92589 38.0152 26.1657
12.8931 18. AgeAge %SerialCity18-24 25-40 41-6061+18-24 25-4041-60
61+ 15al fayoum 335668 637334399814 17274121.71825 41.23653 25.8686
11.17662 16 Bany Sweef 313548 565094372326 16425822.15533 39.92959
26.30859 11.60649 17 aswan172292 334392237536 10839920.20738
39.21939 27.85957 12.71365 18Damietta159614 325474261786
10237318.79477 38.32501 30.82566 12.05456 19 Isameileya 136123
2808572041057527819.54771 40.33198 29.31014 10.81017 20Luxur 145312
2599721818597912521.80984 39.01913 27.29517 11.87585 21Port
Said72551 1577891407736602316.59689 36.09609 32.20348 15.10354 22Al
Swees 71479 1480211159864343618.86378 39.06371 30.60947 11.46305 23
al bahr al ahmar37717 11092857058 1530017.06628 50.19298 25.81775
6.922983 24Shamal Seena 42831 84324 54823 2135021.06498 41.47191
26.96284 10.50028 25 Marsa Matrouh 42354 85205 51508 2059921.21242
42.67377 25.79708 10.31673 26Al Wady Al Gadeed26293 57660 40501
1607318.71028 41.03126 28.8208 11.43766 27Ganoub Sina11081 28941
16631 3933 18.2897 47.76846 27.45024 6.491599 Totals9903320
19778534 14594960 6107643 19.66 39.26 28.97 12.12 19. Gender:
Elections2011.eg referenceSerialCityElegible Voters Males Females
Male %1Cairo 65633503409683 3153667 51.950352Al Geeza42622652293223
1969042 53.802923Al Dakahleya36917231915892 1775831 51.896964 Al
Sharkeya34839761813401 1670575 52.049765 Alexandria 33039571727270
1576687 52.278836 Al Beheera 31986311686815 1511816 52.735537Al
Gharbeya 29186471479345 1439302 50.685998Al Menya26448301430715
1214115 54.094789Al Kaloubeya25834881326702 1256786 51.35313 10
Suhag23232941289081 1034213 55.48506 11Al Menoufeya22155861136183
1079403 51.28138 12asuit 20720331154737 91729655.72966 13Kafr El
sheekh186383396202290181151.61525 14Qena159239683247775991952.27826
20. SerialCity Elegible Voters MalesFemales Male % 15al
fayoum1545557856505 68905255.41724 16 Bany Sweef1415226778323
63690354.99638 17 aswan 852619 439132 41348751.5039 18Damietta
849247 443059 40618852.17081 19 Isameileya696363 358404
33795951.46798 20Luxur666268 347842 31842652.20752 21Port
Said437136 219482 21765450.20909 22Al Swees 378922 192813
18610950.88461 23 al bahr al ahmar221003 139610 81393 63.17109
24Shamal Seena 203328 109582 93746 53.8942 25 Marsa Matrouh 199666
118862 80804 59.53042 26Al Wady Al Gadeed140527 7429366234 52.86742
27Ganoub Sina 60586 3708323503 61.20721
Totals50384457265725362381192152.74 21. Males sport channels,
modern kora, moder sport,melody sports Talk shows on tv from 6:00
to 8:00 pm on radio,and from 9:00 pm to 12:am on tv Females
concentrate ads on radio and tv from1:00 pm to 3:00 pm Fatafeet tv
channel for cooking Talk Shows on tv and radio Facebook ad Street
Ads 22. 70605040302010 0 IslamicLibral Egypt Background 63.7% Want
the next President with Islamic background 23.
7060504030Series12010 0Egyptians Ready for democracy Egyptians not
ready for democracyDemocracy 42.8% of Our Sample plan think that
Egyptian are ready for democracy 24. 4035302520Series11510 5
0Leader Charismatic Honest Fair Economical Other Word Describes
next president 34.1% Of our sample plan like the next president to
be leader, and 23.1% Wants him to be fair 25.
454035302520Series11510 5 0 1st choice 2nd choice 3rd choice 4th
choice5th choice 6th choice didnt rankMohamed selim El 3awaEl 3awa
1st choice 9% 26. 8070605040Series1302010 0Read the presedential
election programDidnt Read the presedential election program
Election Program Over 70% of People didnt read the election program
for any president. 27. 908070605040Series1302010 0 Internal reform
Good foreign Policy Dont care Importency Over 75% of people Wants
internal reform the 1st thing to be happened in Egypt 28. 60504030
Series12010 0Prefere next president under 55 Prefere next president
55-65 Prefere next president above 65 51.7% of people wants the
next president from age 55 - 65 29. 30252015Series11050 1st choice
2nd choice 3rd choice4th choice 5th choice 6th choice didnt rankAbo
El fetouhAbo El Fetouh 1st choice about 23% and 2nd choice about
23%.26.6% didnt rank Abo El Fetouh. 30. 3530252015Series110 5 01st
choice 2nd choice 3rd choice 4th choice 5th choice 6th choice didnt
rank Amr Mousa Amr Mousa 1st choice 18%, And 2nd choice 12 %. 29.8%
didnt rank Amr Mousa. 31. 7060504030Series12010 0 1st choice 2nd
choice 3rd choice 4th choice5th choice 6th choice didnt rankAhmed
ShafeekShafeek 1st choice 1.1% and 2nd choice 4.3%58.3% didnt rank
Shafeek 32. 4035302520Series1151050 1st choice 2nd choice 3rd
choice 4th choice5th choice 6th choice didnt rankAbo Ismaeil Abo
Ismaeil 1st choice 24% and 2nd choice is 16% 37.4% Didnt rank him
33. 60504030Series12010 0 1st choice 2nd choice 3rd choice 4th
choice5th choice 6th choice didnt rankNabeel El Araby Over 55%
Didnt rank Nabeel El Araby 34. Abo El Fetouhnot accepted 2old1 not
accepted, Old, no comment77.692307692no comment 4dont know 25 25
27.47252747Ekhwan 777.692307692fair 12charismatic4 Fair
Charismatic, accepted 24 26.37362637 accepeted 8 good3honest 3Good,
Honest, respectable, Love egypt 19 20.87912088respectable8 love
egypt5 ambitious 1democratic 1experienced1 leader1nice 1Good
characteristics99.89010989 organized 1 stable1 strong1political1 91
100 35. Amr Mousano comment 16No Comment, Old Regime, NotOld Regime
1651.64835acceptedNot Accepted 15Deplomatic 18Rational
6experienced6 Deplomatic, Experienced, Political, 48.35165 Leader,
Accepetedpolitical4 leader3 Accepted6 Total 90 36. Abolfetoh
Campaign: The perfect digitalcommunication mix Twitter,
Blackberry/mob ile compatible MessagessiteNew media&
WidgetsOnline Search& Display AdsCatalogues E-MarketingTools
Email MarketingProgramTop 10 on SECSocial MediaLinkedin, Facebook,
Ning,E-MarketingYou Tube, Slideshare Tools 37. Online Display Ads
Planning where to put your Banners Segmentation based on Age, Sex
andGeography is the key of a great onlinemedia/display plan
Intelligent Ad Serving campaigns- Be therewhere the world is
Customized message for every segment onFacebook ads, for example
when the adtargeting females, the message will containher, she Best
practice for online Ad serving- Keeptracking. Measuring and
optimizing 38. Customer Engagement SMS/Text/Mobile Powerful way to
reach the Younger Voters In our Campaign will use a text message
toannounce Vice-Presidential Candidate Campaign Specific
application on iPhone, androidsystems.
