A Tale From North Koreaby Alan Svejk

Who is the real winner of that"The Interview" affair?

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ALAN SVEJK PUBLIC RELATIONSCreate Persuade Influence★ ★

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A Tale From North Korea by Alan Svejk

After largest possible publicity, the (in)famous movie "The Interview" is out, and afterwatching it, it is the good time to summarize events, and to attempt to find a truth in thisunbelievably complicated international affair.

The movie raises really mixed emotions in any viewer. Some quite funny scenes are combi-ned with shocking images and events, when you can only stare in complete misunderstan-ding. The authors went really far, not only with the plot of the movie, but many jokes and re-ferences are, let´s say, indecent, strange and far behind a line. But it was the original purpose,without any doubt, to bring some shocking value for immense publicity.

It seems, that in the end, the real winner of this strange affair is North Korea (DPRK).Because it raised worldwide interest about this unknown and strange country, and theworld will be inspired to think, how to normalize relationships with DPRK, so the worldpeace can be preserved. And that puts DPRK into quite an advantageous position fornegotiations.

This affair will also help DPRK to raise in the rank of world importance. Their well-known persistence and isolation aroused an idea for a parody by "The Interview" filmma-kers, but in reality, it makes DPRK stronger. People will laugh at first, but when peoplelaugh to somebody, they show that they accept it as a fact, as a part of their reality. Thislimits any hostility from the Western world.

There is even a theory, that this movie had one more purpose, to normalize relations be-tween United States and North Korea. Although the movie is controversial, it brings manyscenes of surprising ability to find a common speech and understanding between thesetwo nations and citizens. And to improve international relations is always a good thing.

One thing is sure - DPRK is now practically stronger, and will play more substantial part inworld events. They will be more motivated to communicate with the world, and maybe thiswas the plan - to break their isolation by provoking with this movie, and bring them to(peace) talks.

Regarding that infamous "Sony Hack", there are many theories. I personally don´t believethat DPRK would participate in this, and the reason is simple: their large military force isspecialized in Unconventional Warfare, and their analysts definitely heard of so called "Strei-

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sand Effect". It means, that more you try to suppress something in the public space andpresent media world, the more interest of public it generates.

The right right response to a movie like this would be always conducted only by PublicRelations (PR) means, and nothing else. it seems, that the U.S. security apparatus justwanted to redirect the blame, that their Cyber Protection measures failed. And it was reallyeasy and even expected, to blame DPRK, who could have a motive. But that is how "BlackFlag Operations" work - you make a carefully manufactured action, which points at a possi-ble (and desired) culprit, and the accusation by a third side is easy then.

These "easy" accusations are always very dangerous, and the U.S. (FBI) made a questio-nable move, to openly blame DPRK for this hacking affair. This is simply not good for in-ternational relations. It´s an international insult. It doesn´t help to anything, it only worsensthe tensions between states (... that is why I suggested in a previous article, that the UN Fe-male Cyber Security Task Force should avoid any accusations of cyber attacks, to avoidpossible negative consequences).

It looks as an inside job by a dismissed employee. Others think, that Sony made this as alargest publicity stunt in human history. Well, where is the truth? It is always memorable,to do something big, and they could totally rule the media for weeks. So in the dimensions ofpublicity, they earned something.

The basic rule of crisis communication is this: if something like that Sony Hack happens, it isthe best approach, to look for something positive, beneficial and good, an opportunity, howto use that apparently bad situation to your advantage.

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Alan Svejk (*1978), an Unconventional Warfare Specialist and member of famous Svejk fa-mily, proud of brave military deeds of his forgotten Grandpa and determined to get thehighest Czech military medal for him, "The Order Of The White Lion". www.svejk-alan.cz

© Alan Svejk 2014. Consultant in VIP Affairs | Public Relations | Propaganda | Business Intelligence | Information Warfare | Copywriter | PSYOPS | Cyber Warfare | Security | Military | Special Services. www.svejk-alan.cz

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