GEN News Summit 2013/ Paris

“Rethink your homepage in the context of user engagement”

Clarín à la carte

1. customization

2. content curator

. by editor

. by metrics

. and social

3. empowering our brand

What you see is what you want

new header is cleaner and recover original logo

Clarín would be developed in responsive design.

Our target:to reach 14.000.000 devices users market in Argentina.

navigation barwe add value with three news lists:

. the latest

. most popular by chartbeat metrics

. most shared in social

(we propose new high value banner position in a visible place with a deep segmentation)

The Mosaic

News with 3 highlights:

. “editor’s choice”

. popular

. social shared news

More News Sections à la Carte

Now the page is organized by sections with a box structure.

By default: news structure it’s decided by the editor.

À la carte: registered users could select his own choice to see his favourites sections.

Each box has the same concept used on the mosaic:

“editor’s choice”/ popular / social shared

We believe that:

Our columnists are greatour pictures are awesomeour games are brilliantsmetrics show us that customers agree!!!

so we give them more visibility and hierarchy.

thanks!

Gabriela Pintos / Tea Alberti / Javier Rodríguez PetersenTeam Clarin