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A world of 7 billion is both an achievement and a challenge
What is UNFPA doing?
July 11: World Population DayLaunch of 7 Billion Actions campaign
October 24-31: UN Day7-day countdown to 7 billion
November 2:Launch of State of World Population
Various Dates: Technical publication, photo exhibits, and video productions
Regional and Country Activities
One event at each of our five regional offices. Each of our 150 country offices will celebrate the event by extending World Population Day activities through the campaign period with:
• media events• youth activities• photo exhibits & contests
7 Messages for 7 Billion
The Big Picture: The World’s population is slowly stabilizing
Sustainability: 7 billion people, and counting, depend on the health of the planet
Women: Improving reproductive health and opportunities for women accelerates progress
Youth: Young people are the solution, not the problem
Lower Fertility + Longer Lives = a new challenge: Aging populations
Urbanization: Future population growth will be absorbed by smaller cities
Migration: More people are being pushed, or pulled, to leave their homes
UN System Involvement Reach out to other UN agencies in May/June Ask them to plan an event or create a web module connecting their mandate to a population issue. Examples:
• Population and urbanization (UN Habitat)• Population and poverty (UNDP)
Use common branding and link to the W7B campaign platform Include the Secretary General on the “day” itself
seven billion people counting on each other
Main Themes
Individual storiesCommon connections
Individual actionsCommon good
Inclusive partnerships
Many audiencesVarious media
Focus on the 2B + 4Bto reach the 7B
Introducing…
7 Billion Actions Connecting the people behind the number
Tell the story of thepeople and connections
Actions online and offline
7 Billion Platform
I COUNT! Sign your contract. Tell us your story. Get your badge!
World’s Story Book The Song & Video THE
CONVERSATION
#7b
Voices, Stories,
Commitments & Actions
AWARENESS & ACTION
VOICES/Supporters
National Geographic – 7 Billion Series
IBM – Conversations for a Smarter Planet
MARS – Health & Nutrition ProgramTHE AMPLIFIERS:
Institutional Social Action
My commitment is to work for the well being of a new generation in Uganda
I Count is a simple starting point for anyone to take action
World’s Story Book - Through photos, videos, audio and text, individuals will submit a snapshot of their life to share with the rest of the world and future generations.
Provision of youth friendly services to hard to reach young people: story of Uganda Youth Development Link (UYDEL).
UYDEL is a non-governmental organization whose mission is to empower disadvantaged youth with the skills needed to live happy and meaningful lives and to contribute to and become better citizens of Uganda.
Name: Akello
Country: Uganda
City: Kampala
My Pledge: Youth
I Count: 1
Page: 37,389
World’s Story Book
7 Billion #7billion #7b
Text your action or story to 4785 using #7billion
SMS Campaign
Viral Analytics
#7billion
Data Visualization
Upload a photo with a caption telling us what is your commitment and action for a better world
7 Billion Action CounterWorld Population Right Now:
Actions Taken: 635,713
Partner Programs
1) Shared issues2) Objective count
Happy Birthday, 7 Billion!
October 31, 2011National Geographic and UNFPA produce
Montage of newborns from around the world who were born on the Day of 7 Billion.
Crowdsourced Design Contests
Conversations for a World at 7 Billion
Samuel J. PalmisanoCEO - IBM Corporation
Dr. Babatunde Osotimehin UNFPA Executive Director
The World at 7 Billion Infographic
X-Prize Grand Challenges
“I Imagine You” Video & Song
7 Billion and Me
Partnerships in progress
Operations Plan
Campaign Staff Role: Drive the campaign forward
Responsibilities• Implement the strategy thru tactical execution• Consult with Task Force• Activate the Ambassadors• Work with Partners and Sponsors• Report on progress, challenges & opportunities
Task ForceRole: Advise and champion
Responsibilities• Keep campaign focused on success• Provide advice and guidance to Staff• Introduce campaign to new Partners, Sponsors & Ambassadors• Represent all stakeholders' viewpoints
Campaign AmbassadorsRole: Amplify and mingle
Responsibilities• Promote the campaign to your network• Identify new opportunities • Help flag and defuse misunderstandings• Celebrate ongoing success
PartnersRole: Increase campaign's reach
Responsibilities•Offer your program and/or technology support•Integrate with new & existing action programs•Provide subjective way to count actions•Help aggregate actions into mosaic
SponsorsRole: Multiply our resources
Responsibilities•Identify way you want enhance our efforts•Promote campaign to your stakeholders•Integrate with marketing and PR•Encourage other organizations to follow your lead
TimelineMay – July 11• Finalize strategy and tactics• Enroll partners, task force, and ambassadors• Build media infrastructure and content
July 12 – December 31• Partner programs • Direct programs• Outreach and marketing
Questions, Comments, Ideas?
We’re all in this togetherand we have to make it work!
Can we count on you?
What We Ask of You
1.Consider your organization's role2.Help us identify others to serve3.Connect with us offline to make your commitment
