Donor Relations Guru June Webinar: Giving Societies

Lynne M. Wester@donorguru

Road Map

• The Basics• How do we Count?• Branding and Marketing• Strategy• Recognition and Stewardship• Creative Ideas

Benchmarking

Benchmarking

The Basics

• Where to set your amount?• Who to Involve?• How do you Rebrand?• What do you NEED?

Types of Societies

• Cumulative• Annual• Planned Giving• Consecutive

• Prioritize… which ones benefit your population the most?

Analyze

We went from 19 to 4

• 19 different societies (including levels) and some that we never heard of!

• Now We have:– Cumulative $1M +– Annual Giving of $5K - $25K– Planned Giving– Loyalty of 18 or more years

How/What to Count?• What’s in a Gift?• Bequests?• Corps and Founds?• Matching Gifts?

Counting

Branding

Rebranding

Yes

• Access• Information• Students• Leadership• Nominate for External Awards• Tell their Stories• Library Card• Concierge• Preferred Seating

No

• Tickets, especially athletic!• Parking Passes• Donor Listing• Stickers on Nametags• Tchotchkes• Medals• Donor Wall

Creative Ideas

Next Month’s Webinar• July 9, 2013, 1pm Eastern: Donor Relations for Annual Giving

Donors • Regardless of gift size, today’s annual fund donors expect more

than a gift receipt acknowledging their contribution. Donors are looking to see the impact their philanthropy and the collective resources of the annual fund are having on the institution. As we recognize that retaining donors is essential for long-term success, creating robust stewardship programs for your annual fund donors across all levels is mission critical. In this session, we will explore the various messages and channels that have proven to be effective touches in annual fund stewardship.

• Register Here, $25: http://www.anymeeting.com/PIID=E951DC85834B3B

Thank You, Questions?

• Lynne M. Wester• www.donorrelationsguru.com• @donorguru