Allen W. Palmer, Ph.D.

Fulbright Professor

American University of Central Asia

& Brigham Young University, USA

Update: Circulation: 2.08 million, steady 2008 revenue: $35 billion, steady

Strategy: Leverage news across new

platforms New international news coverage and joint partnerships

Update: International circulation:

420,000 copies daily U.S. edition: 150,000 copies Steady circulation and revenue

Strategy: Profitable on-line news service Innovative information

services

Update: Circulation: 1.9 million, dropping

Lost 17.5% in last 6 months 2008 corp. revenue: $6.8 billion

Profits drop 50% in six months

Strategy: Cut costs and staff 3% Reduce page size, raw materials Wait for recession to pass

Update: Circulation: 928,000, dropping fast

Lost 7.2% in last 6 months

2008 revenue: $3 billion, falling Lost $35 million overall in last 6 months,

but circulation revenue increased 7%

Strategy: Cut operating costs, staff 10% Increase circulation fee Introduce fee for online information

http://www.asahi.com/

Allen W. Palmer, Ph.D.allen_palmer@byu.edu

American University of Central AsiaBishkek, Kyrgyzstan

Brigham Young UniversityProvo, UT, USA