P I O N E E R I N GW E A R A B L E

T E C H N O LO GY

WITHIN THE NEXT 3 YEARS

WEARABLE TECHNOLOGY WILL BECOME AS

INDISPENSABLE AS CELL PHONES

STAKE OUT YOUR TERRITORY NOW

IN PROJECTED REVENUE BY 2018 *

WEARABLE TECHNOLOGY WILL BRING

19$

BILLION

*JUNIPER RESEARCH

FUTURE WEARABLE TECH PROMISES UNIMAGINED

POWER THAT WILL ANALYZE OUR BEHAVIOR AND

TRANSFORM THE WAY WE LIVE.

BUT IS THE PUBLIC READY?

15% of consumers currently use wearable tech50% of consumers are interested in purchasing it70% of consumers are already aware of “wearables.”

15%CURRENTLY USEWEARABLE TECH.

50%WANT TO BUY IT.

70 %KNOW WHAT IT IS.*

OF TODAY’S CONSUMERS...

*NIELSEN

AND

SO WHAT DO PEOPLE WANT FROM WEARABLE TECH?

AND WEARABLE TECH CAN GIVE THEM THE TOOLS THEY NEED

THEY WANT TO BE IN CONTROL OF THEIR HEALTH

PEOPLE ARE ALREADY USING WHAT’S AVAILABLE TO THEM

ARE TODAY’S MOST POPULAR WEARABLE TECH ITEMS

WATCHES AND SPORTS BANDS

WHAT PEOPLE REALLY WANT ARE OPTIONS FOR. . .

THEIR HANDS THEIR ARMS THEIR LEGS

WEARABLE TECH CAN PROVIDE ACCESS TO INNUMERABLE METRICS AND THEIR TAKEAWAYS

ZZZ

DISTANCE STEPSPERSPIRATION HEART RATE SLEEP HABITS

AND IT DOESN’T HAVE TO STOP THERE...

IT’S NOT ENOUGH TO HAND THEM THE TOOLS.

GIVING THEM THE OPTION TO CUSTOMIZE IS THE KEY TO WEARABLE TECH SUCCESS.

PEOPLE LOVE TO

MIX&MATCH

WEARABLE TECH CAN HELP PEOPLE IMPROVE THROUGH SNAPSHOTS AND HEALTH NARRATIVES

OF ADULTS TRACK THEIR DIET,WEIGHT, OR EXERCISE HABITS.*

OF FITNESS BAND BUYERS SAY THE

ABILITY TO SELF-MONITOR THEIR

WORKOUTS WAS A MAJOR FACTOR

IN THEIR PURCHASE.**

60%

*PEW RESEARCH | **NIELSEN

57%

BUT PEOPLE WANT MORE THAN JUST NUMBERS AND STATS

TELL PEOPLE HOW TO USE THE METRICS THEY’RE GETTING

SYNC WITH THEIR LIVES TELL A STORY

HAND THEM DATA ON ALL OF THEIR DEVICES.

SHOW THEM HOW TO USE THEIR DATA.

WHY NOT HATS, SHOES, SOCKS. . .?

EXPAND THE RANGE OF DEVICES

WISH PRODUCTS WERE MORE STYLISH AND CAME IN FORMS OTHER THAN WATCHES OR WRISTBANDS.*

OF WEARABLE TECH USERS

62%

*NIELSEN

53%OF CONSUMERS WANT TECH

THAT LOOKS LIKE JEWELRY

MAKE THE PRODUCT INCONSPICUOUS

*

*NIELSEN

PEOPLE WILL INVEST

IN DURABILITY

OF SMART WATCH OWNERS

VALUE DURABILITYOF FITNESS BAND OWNERS

VALUE DURABILITY* *

*NIELSEN

82 % 73 %

IF YOU WANT WEARABLE TECH SUCCESS. . .

FROM APPEARANCE TO FUNCTION

MAKE IT FULLYCUSTOMIZABLE

BUT WHO’S REALLY INTERESTED IN BUYING THIS NEW WEARABLE TECH?

49% OF FITNESS BAND OWNERS

ARE AGE 18-34*

*NIELSEN

START BY TARGETING

MILLENNIALS

MILLENNIALS ARE ALREADY THE LEADERS OF THE DIGITAL

WORLD, AND THEY PUT THE MOST TRUST IN TECHNOLOGY.

THEY’RE ALSO MORE ATTACHED TO TECHNOLOGY THAN ANYONE ELSE

OF MILLENNIALS OWN A SMART PHONE*

OF MILLENNIALSOWN A LAPTOP*

76%

*NIELSEN

73%

90 %CHECK THEIR PHONE AS A PART OF THEIR MORNING ROUTINE.

LOSE COUNT OF HOW

MANY TIMES THEY CHECK

THEIR PHONE PER DAY.

OF MILLENNIAL SMARTPHONE OWNERS. . .

AND 25 %

CAPTURING THE MILLENNIAL MEANS

YOUR WEARABLE TECH SYNCS WITH

ALL DEVICES, FROM SMARTPHONES,

TO TABLETS, TO COMPUTERS.

IT HAS TO INTEGRATE SEAMLESSLY INTO THEIR LIVES.

66% OF THEM HAVE AN AVERAGE OF $27,000 IN STUDENT LOANS

HOWEVER, MILLENNIALS ARE SOME OF THE MOST FINANCIALLY

STRESSED AMONG US

1#COST IS THE CONCERN

WHEN IT COMES TO WEARABLE TECHNOLOGY

Wearable tech needs to prove that it is truly

as crucial to modern life as the smartphone.

The best wearable technology will mix analysis,

suggestion, & motivation to provide customers with an

empowering experience that will improve their health.

THE CHALLENGE

THE SOLUTION

THANK YOU.

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