What is ASO? A brief introduction to App Store Optimization

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Introductinary lesson to our 8-week free email course

Over 2 million apps

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It’s quite hard to stand out

And it’s growing

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like crazy

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How does an app get discovered?

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There are 8 main channel

1. Browsing the App Store

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63%

2. Friends recommendation

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50%

3. Browsing „Top rated”

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34%

4. Already installed

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23%

5. Via social media

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19%

5. Browsing the internet

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16%

6. Search engine

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16%

7. Magazine or newspaper

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7%

8. Reading blogs

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7%

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Why is ASO so important?

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Really it is

The techniques to rank high

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Compared with other techniques

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ASO is the most effective

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Regarding time, money and results

What is ASO?

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App Store Optimization

There are 8 main fields

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That we’re gonna cover in our email course

1. The anatomy of the App Store

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What’s important and where?

2. App Icon

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Giving the best first impression

3. Sreenshots

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People care about visuals

4. Keywords

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Research tools and tips

5. Description

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Craft it perfect

6. Reviews & ratings

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Social proof

7. Referrals

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Get the word out

8. Advanced techniques

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Became the master of ASO

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