The Future of Mobile Product Discovery

Usability Guidelines, Best Practices and Deborah Lippmann’s

Approach to Experience-Driven Commerce

OBSERVATION

Few guidelines

but

everyone is still

testing & learning

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RECENT SEARCHES

Clearly label recent

searches to prompt

shoppers to restart their

discovery process

© 2015 Unbxd Software Private Limited. All rights reserved.

Mobile shoppers tend to repeat searches, within the

same session and in different sessions.

Recent searches should

be shown first. Place

recent searches above

other keyword

suggestions

Query:

Nsil cilor

ADVANCED SPELLCHECK

Key proximity errors are the

most common errors on Mobile

© 2015 Unbxd Software Private Limited. All rights reserved.

Spellcheck on Mobile should account for key-proximity

errors

NEW AVENUES

Use mobile specific avenues like notifications to show

personalized recommendations

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Recommendations

in the notifications

pane

A CUSTOM SOLUTION FOR

DEBORAH LIPPMANN’S MOBILE SITE

© 2015 Unbxd Software Private Limited. All rights reserved.

- Mobile Autocomplete

- Highly Relevant Site Search

6 Query Types

- Mobile-friendly Refinement

- Advanced Error Tolerance

- Personalized Recommendations

- Drag & Drop Merchandising

BUSINESS IMPACT

© 2015 Unbxd Software Private Limited. All rights reserved.

28.6% Increase in

Revenue

40% Increase in

Conversion

Rate

45% Increase in

Number of

Orders

ATTEND OUR WEBINAR

© 2015 Unbxd Software Private Limited. All rights reserved.

You’ll learn:

• 29 mobile usability guidelines

• A deep dive into how Deborah Lippmann increased

their mobile conversions by 40%.

On 22nd April, 2015 – 2:00 PM EST