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christopher-caraway
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Volume Control
Hear the world, wherever you are
The Issue
Problems?“I have to switch programs multiple times a day” – Robert, 46
“It takes time to reach the right settings and comfort levels” – Savy, 25
“Remote control is expensive” – Erika, 24
Psychological discomfort of “being watched”
Survey
70% talking on the phone
60% time spent finding the right volume
40% battery life
Erin: On-the -Go Hairstylist
“I forget to charge my battery a lot, so sometimes when I’m working it will shut down and I can’t hear what’s going on.”
Harry: Accountant
“It takes too long for me to answer the phone, and this interferes with my work.”
MVP
Validation Results• “I like having the option to swipe for
volume and sensitivity, it had a quicker reaction time than clicking.”
• “The scan function would save time trying to get to the right program.”
• “I like the battery status setting.”
Market Sizing• 50,000 cochlear implants sold each year
• 70% of population have smartphones
• Estimate cost: $100 per download
• Potential revenue: $3,500,000 each year
KPIs• # of appointments booked with
audiologists
• # of pay per downloads
Competition• Cochlear is the main manufacturer
remote controls for hard of hearing individuals
Next Steps• Further Validation Testing
• Obtain clients’ mapping records through cochlear implant companies and audiologists