Wired UN MAR 2014

P1 Spotlight The scope of what lives in your pocket

P3 Insights Smartphone use amplified with apps

P4 Facts post Global View

Smartphone – a piece of technology that practically lives in your pocket

has several times the computing power than early supercomputers &

superlative user specific data mining capabilities.

ARM microprocessors found in smartphones burn very little power

unlike supercomputer chips and its low-power design just happens to

address one of the most important qualities in tomorrow’s

supercomputer: “Power Efficiency”. Where other techniques may not

produce satisfactory predictive data mining models: “Neural

Networks” have emerged as a reliable choice to understand today’s

customer who is confronted with variety of options and their choice

depends on mood, venue and occasion. CONT…

The scope of what lives in your pocket - Chandrachudh.K, Developer @ Market Simplified

The scope of what lives in your pocket…

A “global neural network” is multiple users each having their own

always-on, always-connected device act as a neuron in a brain: they can

create, receive, and transmit data along synapses.

Use of neural networks with newly improved computing power of smart

phones are; prediction of stocks, classification of financial risk

assessment, text & voice recognition, customer purchasing

habits and many more.

These structures are the ways with which we connect to each other

which are mobile usage patterns like: texting, email, social apps,

business apps etc. Rapidly, the world becomes a massive brain, made up

of billions of smartphones acting as neurons and what can these trillions

of connections do to make the world and its data more accurate,

specific, and effective? A smart mobile app powered with artificial

intelligence to support business with relevant data.

Contact us to know more

In the next few years - smartphones, tablets, e-readers will have

extended capabilities like;

Point your phone camera to get ‘live’ information overlay while

travelling with augmented reality (GPS enabled) apps

Exponentially increase screen size to watch movies or play games at

any place with holograms

Natural Language User Interfaces will interpret data to provide

relevant information and when combined with gestures may bring

interactivity to a new level in the field of medicine & healthcare.

Use of smartphone is increasing with exciting & useful apps that help

users seek recurring real time information such as stock quotes, sports

scores, auction listing and more often related to location or activity.

Click here to view few super simple apps.

What do people use their smartphones for?

Smartphone use amplified with apps

Request a Demo

gomobi le@marketsimpli fied.com | +91 044 3090 3090 | WWW.MARKETSIMPLIFIED.COM

80% of mobile finance users own a smartphone, up

55% from 2010 Source: Mobile Advertising in the Finance Industry – Millennial Media

15% of global consumers use electronic wallets as a

common payment method Source: Nielsen

In India, men install an average of 16 apps compared

to 11 for women Source: Browsing is for Men, Texts for Women - Nielsen

20% of Bitcoin transactions are real payments, while

80% are by speculators Source: Goldman Sachs

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