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United States of Distraction

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Page 1: United States of Distraction
Page 2: United States of Distraction

ADMITTED vs ACTUAL

SURVEYED DRIVERS

Percent of people who admit to reading a text message or

email while driving. As reported by AAA.

42%BEHAVIOR BASED DATA

Percent of people who are actually using the phone while driving.

Based on data via the TrueMotion smartphone app.

85%

Page 3: United States of Distraction

TRUEMOTION DATA SHOWS

OF COMMUTE TIME

Percent of drive time that people are texting or using an

app on their phone.

16%OF EVERY MINUTE

Time a person is using their phone while driving.

9.6sOR

Page 4: United States of Distraction

THE IMPACT ON DRIVERS

AVG DAILY COMMUTE

46minPHONE USE

16%LIC. DRIVERS IN U.S.

212milOWN SMARTPHONE

80%

= 20Time drivers across the U.S. are distracted.

MILLIONHOURS PER DAY

Page 5: United States of Distraction

TOP 5: POPULAR APPS

FACEBOOK

CHROME

SEARCH

MESSAGING

MAPS

The most popular apps while driving are:

#1#2#3

#4#5

Page 6: United States of Distraction

Tweet us with @goTrueMotion to tell us you’re in too.#drivelikeitmatters

COMMIT TO END DISTRACTED DRIVING!

Brought to you by www.goTrueMotion.com