Treat your App Like It’s your

Business

Howard HuntExec Director, Client Service

The Only Content-Powered Digital Agency

of Our Kind

Growing divide in the app

market

Hired an agency to do

awesome things for you

A man in a garage

In house IT team

Hypothesis:

Not delivering an optimal CX

1. Forced registration

SCR-APP HEAP

2. Onboarding emails

3. Coach Marks

4. Assisted login

5. Push notes

Understand your customer journeyPlan content around momentsDedicate a team and automate

Treat your App Like It’s your Business

howard.hunt@mxm.com