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V A S I L I Y S A B I R O V ,
L E A D A N A L Y S T | D E V T O D E V . C O M
A P R I L 2 8 , 2 0 1 5
Together Forever:everything about retention
What is retention and how to calculate it
Full Retention
http://www.applift.com/blog/user-retention.html
What is retention and how to calculate it
Classic Retention
http://www.applift.com/blog/user-retention.html
What is retention and how to calculate it
Rolling Retention
http://www.applift.com/blog/user-retention.html
What is retention and how to calculate it
Classic Retention vs Rolling Retention
http://www.gamasutra.com/blogs/TrevorMcCalmont/20130228/187460/
What is retention and how to calculate it
Return Retention
http://www.applift.com/blog/user-retention.html
What is retention and how to calculate it
Bracket-depended Return Retention
http://www.applift.com/blog/user-retention.html
Why do you need to improve retention?
• Revenue = quantity * quality• Revenue = N users * loyalty
• LTV = Σ retention * ARPDAU
Why do you need to improve retention?
• Retention increase by 5% leads to revenue increase by 25-95%
What is good retention?
• paid/organic traffic
• Organic traffic 15,8%• CPI 12,7%• CPE 19,2%
http://nativex.com/blog/retention-rates-for-cpe-campaign-blow-away-cpi-campaign-rival-organic/
What is good retention?
• Retention became older
http://andrewchen.co/mobile-retention-benchmarks-for-2014-vs-2013-show-a-50-drop-in-d1-retention-guest-post/
How to increase retention?
http://www.slideshare.net/404fest/3-40020343
• Step-by-step opening the application features
How to increase retention?
http://www.the-village.ru/village/business/management/152181-buymeapie
• Frequent updates
How to increase retention?
http://zenna-apps.com/blog/engagement-retention-webinar-report
• Push-notification• Return 5% to 20% users per day
How to increase retention?
http://zenna-apps.com/blog/engagement-retention-webinar-report
• Deep-linking• Increases KPI by 20-50%