TheFind presentation for Mobile Innovations Summit. New York March 2015

THE FINDA SURVIVAL GUIDEMOBILE RETAIL

GM MOBILE & VP PRODUCTSRAMNEEK BHASIN

FINDTHE

MOBILE WINS HOLIDAY 2014Mobile traffic beat desktop on Thanksgiving and continued to do so on subsequent weekends and during Christmas week.

Source: IBM U.S. Online Benchmark Report 2014

MOBILE TRENDS That Matter to Retailers

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FINDTHE2014 MOBILE TRENDS

Screen sizes are getting bigger, processing is getting faster.

• 77% of online purchases still happen on desktop, but tablets and larger smartphones are closing the gap.

• Retail sales on mobile devices jumped 27.2% YoY, with mobile sales accounting for 22.6% of online holiday shopping in 2014

Why should retailers care?


Mobile web is a critical part of the mobile shopping experience.

• 58% of mobile retail dollars will come from mobile web this year.

• 51% of consumers feel more comfortable shopping on mobile web vs. an app

• Mobile drove 70% of Amazon’s and 60% of Walmart’s web traffic during peak holiday shopping

Source: IBM U.S. Online Benchmark Report 2014



• Beacon marketing campaigns increased likelihood of purchase by 73%

• Digital interaction impact 36 cents of every in-store dollar spent

• Almost 50% of smartphone owners say they would accept a retailer sending messages to their smartphone

Source: Swirl, Deloitte “The New Digital Divide”

Hyper-local messaging via beacons or geo-fencing showed real potential to be a major force in omni-channel shopping.

Multi-channel messaging becoming more acceptable.



Mobile payments are just getting started. Apple Pay & Google Wallet will help drive it mainstream.

Apple Pay via Apple Watch is a sign of things to come (Wearables)

• Mobile payments are forecasted to make up almost 15% of in-store payments by 2019.

• Successful pilots from holiday 2014 of promotion + mobile payments + loyalty will drive in-store marketing strategies in 2015+

• Apple Pay is showing early success and increasing awareness of all mobile payments options.

Source: NRF, BI Intelligence


3 Ways To Be A Great Mobile Retailer

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FINDTHE RESPONSIVE DESIGN

FINDTHE MULTI-CHANNEL INTERACTIONS

The old adage, “right message, at the right time” has never been more important. Use customer data to drive highly personalized, local content across the entire mobile experience.

Mobile Web Site In-app Messages

In-store Beacons Email

SMS & MMS Local Search

Display Ads Augmented Reality

Geo-fence QR & UPC Codes

Push Notifications In-store Wi-Fi

Location

Promotions Customer Data

Payments

FINDTHE PERSONALIZED SHOPPING EXPERIENCEInvest ahead of inevitable consumer adoption of wearables to provide seamless and highly personal shopping experiences.

CASE STUDY PRODUCT DESIGN

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➤ Savers & Researchers — 2 prime categories of users amongst the varied demographics

➤ Price Compare & Deals — most frequented product sites (popularly known as CSEs)

➤ Amazon & Google — shoppers compare us to these shopping sites & search engines

➤ Complete Shopping Experience — search, discover/browse, payment, tracking orders

➤ Challenges — crawling gets you a lot of inconsistent & unpredictable data. Feeds are incomplete.

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THE CONTEXT

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Revision 4 March 4th 2015

NATIVE INTELLIGENT CRAWLER FEED-CRAWL MAPPING

…

WEB APPS

Wider user base Deeper user engagementEntry point —SERP Entry point —Home

Optimize SEO Customize content —Feeds

(iOS), Catalogs (Droid)

COHERENT BRAND & CORE FUNCTIONALITY

iOS

WEB

HYBRID

NATIVE WRAPPER

FINDTHE THE FRAMEWORK

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THE FRAMEWORK

✔ Responsive design framework — cross-browser, cross-device, cross-platform

✔ Centralized design library — design patterns, color palette, imagery, iconography, typography

✔ Mobile first — really helped focus on the important things first

✔ Agile iterative process — challenges due to team dynamics, otherwise worked fairly well

✔ User Research & testing — insufficient resources

Reward with Eye-Candy

Exploit Online Shopping Habits

Simplify shopping from anywhere. Pick up where the web left off.

Study shopping.

•••

+F FShoes F F F FT-Shirts Levis 501 2015 Lew… Chewba… La…

Multiply Chances to Engage

Let back-end learn about the user. Cater meaningful content.

Timing is imperative.*

•••Stuff You’ve spent time searching for

•••You glimpsed while Searching for ‘gameboy’.

Reward users for every interaction. Let users enjoy themselves.

Indulge shopping habits.

Reduce ComplexityMake navigation as plain as possible.

Avoid repeating elements.

FIND ANY PRODUCT

Make Way for the User

Build solid tools with a simple purpose. Intuitive tools don’t need manuals.

Get in as quickly as possible.

••••

•

!

* From 2013 Thanksgiving Glimpse Tile

I’M THANKFUL

Revision 4 March 3rd 2015

THE FIND A RETROSPECTIVE

Revision 4 March 4th 2015

20152013 20142012

iPad app prototype from HUGE designs enters production. Complete branding overhaul. iPhone adapted from iPad.

FINDTHEJul 2013 Adapted to iPhone

Overhaul positioned as a reimagining of the classic app with a persistent search bar and a rehashed home screen.

Sept 2013

Merchant content increases session length, but diverts from app’s primary goal.

+ FeedsJul 2013

Flat navigation solved much of the app’s navigational issues. Extensive branding refocus.

Flat NavigationJul 2013

Classic app underwent retina overhaul. Note flat navigation.

Retina UpgradethefindSM

May 2012

High Ranking App Catalogue had limited revenue growth. Glimpse proved market too young for social shopping.

Feb 2012 &

THE FIND APP HISTORY

Revision 4 March 3rd 2015

Retina UpgradethefindSM

May 2012 FINDTHEJul

2013 Adapted to iPhoneSept 2013 + FeedsJul

2013 Flat NavigationJul 2013

THE FIND THE SCREENS

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THE PORTAL FOR RETAILERS Our very own self-service portal for merchants to

manage & monitor their product feeds