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InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
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INMOBI INSIGHTS !
THE STATE OF APP MONETIZATION !
SEPTEMBER 2014
1 About Our Research !
2 Network Landscape !
3 Platform !
4 Device !
5 Manufacturer
6 Slot Size !
7 Site Categories !
8 Key Takeaways !
9 Appendix: Global Index
Table of Contents
METHODOLOGY
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
ABOUT THE RESEARCH
The State of App Monetization
The information contained in this report is based on data collected through InMobi’s monetization platform. Only data with all standard fields completed was included for analysis. Percent change is calculated using absolute numbers, quarter over quarter. Keep in mind that CTR performance may not be indicative of ad effectiveness. Many brand advertisers track other metrics, such as engagement rates, interaction rates, dwell time, etc.
NETWORK LANDSCAPE
REACHING
872 MMuniques
159 BILLION !
Monthly Ad Impressions
Millenial Media + JumpTap approx. 415 Million
!
200+ !
Countries 17Offices
North America
17%
Middle East5%
Europe24%
Asia Pacific50%
% Q2 In-App Ad Impressions
Latin America3%
Africa<1%
North America In-App ad impression share increased 1 percentage point from Q1 to Q2 USA comprised 99% of North American in-app ad impressions
North America
17%
NORTH AMERICA17% of Global In-App Ad Impressions !
Indexed CTR, Q2 by Region
Index is calculated against the global average
Latin America
Asia Pacific
Africa
Europe
Middle East
North America
Note: CTR may not be indicative of ad effectiveness
147
79
181
68
59
65
Q1 Q2 % Change
Indexed eCPM, by Region
Latin America
Asia Pacific
Africa
Europe
Middle East
North America
117 100 - 12%
84 85 + 4%
145 155 + 11%
60 53 - 10%
4 64 + 2%
84 85 + 3%
Index is calculated against the global average; % change is calculated using absolute eCPMs
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THANK YOU
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REACH US AT : !!
www.inmobi.com/insights
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