The Southeast Asian Games Market

© 2015 Newzoo

Sizing Opportunities in the World’s Fastest Growing Region

Peter Warman, CEO Newzoo

© 2015 NEWZOO | JANUARY | V1.0

Rolling into The Southeast Asian

Games Market

FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT

WWW.NEWZOO.COM/SEA

© 2015 Newzoo

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© 2015 Newzoo

© 2015 Newzoo

© 2015 Newzoo

Why Focus on Southeast Asia?

Source: Newzoo 2015 Report: Introduction to the SouthEast Asian Games Market.

© 2015 Newzoo

Total Market Doubles, Mobile Triples

2014

$1.1Bn

2017

$2.2Bn

2013-2017 CAGR

Mobile Total +56.2% MOBILE GROWTH 2014-2017

440M to 1,250M (+184%)


Revenues Per Segment and Screen

2014 and 2017

© 2015 Newzoo

Revenues and Growth per Country

For 2013-2017

CAGR 2013-2017

+28.8%

CAGR +37.3%

CAGR +27.0%

CAGR +36.5%

CAGR +14.4%

CAGR +30.9%

CAGR +27.2%

Indonesia & Philippines Grow Fastest


© 2015 Newzoo

Sizing & Understanding Local Opportunities

34.0M

GAMERS SHARE PAYING AVG SPEND/YR REVENUES

$181M 59% $9.12

2.8M $202M 39% $189.30

27.2M $97M 40% $8.76

14.3M $214M 46% $32.60

14.7M $230M 56% $27.76

31.4M $156M 39% $12.67

INDONESIA

MALAYSIA

PHILIPPINES

SINGAPORE

THAILAND

VIETNAM


© 2015 Newzoo

KEY KPI’S BEHIND MOBILE GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014

358M 86% 151M 43% $7.68 $5.9Bn

POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES

7.2Bn 41% 1.5Bn 32% $4.30 $25.0Bn

MOBILE MOBILE MOBILE MOBILE

Understanding Growth Drivers (Mobile)

Source: Newzoo Free Trend Report: Spotting the Mobile Spender

© 2015 Newzoo

KEY KPI’S BEHIND GAMES REVENUE GROWTH | NORTH AMERICA, GLOBAL | 2014

358M 86% 194M 57% $17.42 $23.2Bn

POPULATION CONNECTIVITY GAMERS SPENDERS AVG. SPEND/MONTH REVENUES

626M 30% 126M 48% $1.54 $1.1Bn

Understanding Growth Drivers (Total)

SEA

Source: Newzoo Global Games Market Report Premium

© 2015 Newzoo

Next Time: Deeper Dives…….

Source: Newzoo Data Explorer

© 2015 Newzoo

For now: Enjoy Our (Free) Reports

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INDONESIA MALAYSIA PHILIPPINES SINGAPORE THAILAND VIETNAM

FREE REPORT AND MORE INFO ON FULL 75-PAGE REPORT AND DATA

FREE TREND REPORT: SPOTTING THE MOBILE SPENDERS

TREND REPORT: GLOBAL GROWTH OF ESPORTS

FREE TREND REPORT: MOBILE MARKETING IN

CN, JP, KOR

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© 2015 Newzoo

© 2015 NEWZOO | JANUARY | V1.0

FEATURES A SELECTION OF FINDINGS FROM THE FULL 75-PAGE SEA REPORT

WWW.NEWZOO.COM/SEA

Thank You! [email protected] www.newzoo.com