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Record Breaking App Store Performance
Launched 1.0 on July 5th (Soft launch in Australia and New Zealand)
App Store Stats
The most downloads in the first week of release in the history of
the App Store.
(July 2008-July 2016)
App Store Stats
Fastest App to #1 in iTunes
History(13 hrs)
App Store Stats
Top 10 Grossing Apps
Right Now
App Store Stats
The app made $3.9-4.9M on day 1.
App Store Stats
7/10 Players open the app on Day 2. 200% better than the industry
average.
App Store Stats
25M active
players on 7/14
(Day 9)
Biggest (Peak) Mobile Game
Ever.
Previous record was 20M by
Candy Crush.
2016
Go is #1 in all 37 Countries.
App Store Stats
1 in 10 Americans with smartphones are playing the game every day.
App Store Stats
1 in 5 13 to 24 year-olds
have the app installed.
App Store Stats
Largest user group is
Men 21-27
App Store Stats
78% are between the ages of 18 to 34
App Store Stats
$6MM a day overall in week three.
$1.6MM a day in iTunes
App Store Stats
Survey data of 300 users across 11,000 sessions found:
1.An average session in-app receives about 279kb of data. 2.App pulls data on average 6mb per hour (peak of 14mb/hr.) 3. It drains the battery at about 30% per hour. 4.50% more battery than Facebook, YouTube, or Google
Maps.
App Usage Stats
WHY?
03/09/2015
It’s the first Augmented Reality game to go mainstream.
03/09/2015
Leverages a popular franchise and a sense of nostalgia driving
adoption across age segments.
03/09/2015
Local Businesses purchasing lures to draw trainers into their storefronts.
Game Mechanics
Apple’s Gameplay
Core Loop
http://asciiwwdc.com/2014/sessions/602
Pokemon Go’s Core Loop:
1. Collect all the Pokemon you can see 2. Transfer duplicate Pokemon to the Professor to get candy 3. Power up and Evolve Pokemon to gain XP and level up Repeat
Game Mechanics
Blissful Productivity + Completist Nostalgia
Game Mechanics
Chained Schedules of Achievement + Behavioral Momentum
Game Mechanics
Communal Discovery + Envy/Pride + Viral Game Mechanics
Game Mechanics
