PowerPoint Presentation
Mobile Revolution:Are you on the guest list?
#DxMASummit@MatthewDRFollow the Golden Rule of TwitterPhone
Friendly
Matthew Donegan-RyanDirector of Mobile Strategy,CrowdCompass by
Cvent
Relation to Diagnostics?
1. Its an app attack!
2. Money on my mind
3. Nobodylikes me
4. Weve come a long way since pong
7. Psychic powers
5. Go nativeor go home
6. One-stop-shop
8. Location, location, location
@MatthewDR
Its an app attack!
2Billion+smartphones/tablets will be sold in 20147Xthatsthe
number of PCs expected to be sold that year
has65apps installed127spendsminutes per day using apps150times
per daychecks their phoneThe average smartphone user Source:
Gartner
Global app usage grew 115% in 2013
Downloads to Date (Billions)102 billionApps downloaded in
2013(By 2016, Gartner estimates that there will be more than 300
billion apps downloaded annually)
20092010201120122013
Checking emailSocial networking NavigationGamesVideos / photos
IDC
Source: ShoreTelSkySource: ShoreTelSkySource: ShoreTelSky
Source: ShoreTelSkySource: ShoreTelSky
Being productive is going mobile
eMarketer
Mobile appsMobile webvs.Year 201385%15%People prefer mobile
apps
The Telegraph
95% of marketers use smart devices
Mobile is still new
Everyone is using smart devices
And having more fun
Time on mobile has nearly eclipsed TVSource: Flurry, 2013
1. Its an app attack!
2. Money on my mind
3. Nobodylikes me
4. Weve come a long way since pong
7. Psychic powers
5. Go nativeor go home
6. One-stop-shop
8. Location, location, location
@MatthewDR
Money on my mind
Is mobile marketingworth it?
TVRadio / OutdoorPrintDigitalDigital Ads will overtake
traditional ads in 2015
Source: MarketingCharts.com
201120122013201420152016
In-app advertising increasesBrand awarenessBrand favorability
Purchase intent 2x higher than general mobile advertising
Investing is Valuable
Increase your marketing ROI
Send timely and relevant notificationsKeep them updated and
informedGet them excited to engage
Leverage Push
Expect no second chances
Gain more insight
Cut back on printing costs
Create a more sustainable image that engages your audience
1. Its an app attack!
2. Money on my mind
3. Nobodylikes me
4. Weve come a long way since pong
7. Psychic powers
5. Go nativeor go home
6. One-stop-shop
8. Location, location, location
@MatthewDR
Nobody likes me
We want a social experience
Mobile daily active users hit 469 million on average for June
2013
Mobile-only user count grew from 189 in Q1 to 219 million Q2
last year.
Facebook
Sixty percent of the 200 million active users log in via a
mobile device at least once every month.Twitter
Share relevant content thats unique to your experience
Be a part of the social conversation
Leverage mobile apps to create connections
Make your brand more popular
Follow
1. Its an app attack!
2. Money on my mind
3. Nobodylikes me
4. Weve come a long way since pong
7. Psychic powers
5. Go nativeor go home
6. One-stop-shop
8. Location, location, location
@MatthewDR
Weve come a long way since pong
Use gamification to drive interaction
Incentivize
Your app should be fun!
Engage
Encourage usersto take action
Recognize
Make it memorable
Reward
We love to win!
1. Its an app attack!
2. Money on my mind
3. Nobodylikes me
4. Weve come a long way since pong
7. Psychic powers
5. Go nativeor go home
6. One-stop-shop
8. Location, location, location
@MatthewDR
Go native or go home
The biggest mistake we made as a company was betting too much on
web (HTML5) as opposed to native.
-Mark Zuckerberg CEO, Facebook
Whats the difference?Native appsLive on deviceWork
offlineIntegrate device features (camera, GPS, and contacts)Provide
a snappier experiencePush notifications
The major players prefer native
Cvent has 200 app developers
1/3 Android1/3 Apple1/3 Web
The user experience is important
Better for security
Deliver a better performance on all devices
Its an app attack!
Money on my mind
Nobodylikes me
Weve come a long way since pong
Psychic powers
Go nativeor go home
One-stop-shop
Location, location, location
@MatthewDR
One-stop-shop
36% of marketers surveyed used digital marketing point solutions
that were not well integrated or unified Forrester Research
Marketers who follow this path will fail to drive the digital
marketing performance they expect
Align single point solutions to provide a consistent client
experience
Enterprises adopting the platform approach are seen as closest
to best-in-classAberdeen Group
Meet all of your needs with one platform
1. Its an app attack!
2. Money on my mind
3. Nobodylikes me
4. Weve come a long way since pong
7. Psychic powers
5. Go nativeor go home
6. One-stop-shop
8. Location, location, location
@MatthewDR
Psychic powers
What was the first phone with iTunes?
Are Google glasses a totally new innovation?
#DxMASummit 2015?2016?
82% of people like reading content from brands when its
relevantContent Marketing Association
Deliver relevant content to users
94% of marketers surveyed stated that personalization is
critical to current and future successeConsultancy
But fewer than 15% of businesses implement personalization on
mobileeConsultancy
Its an app attack!
Money on my mind
Nobodylikes me
Weve come a long way since pong
Psychic powers
Go nativeor go home
One-stop-shop
Location, location, location
@MatthewDR
Location, location, location!
Facebook, Google, Yelp, Instagram, Twitter, and other popular
apps use location-enabled features to boost engagementBusiness
Insider
Why stand in line?
94% of smartphone owners search for local informationBusiness
Insider
Why waste time searching?
89% of consumers want some sort of personalized mobile
communications from brands and retailersVibes
Use location and context to make things easier and better
Dont advertaze with only proximity
1. Its an app attack!
2. Money on my mind
3. Nobodylikes me
4. Weve come a long way since pong
7. Psychic powers
5. Go nativeor go home
6. One-stop-shop
8. Location, location, location
@MatthewDR
Thank you!
