The

Customer is always

Mobile

Customers today are mobile even when they are not mobile—using their mobile devices on the go and on the couch. They’re constantly available and eager to learn more about any brand that will make their lives better.

Understanding yourcustomers’ mobile interactions and behavior leads to more effective marketing.

Meet your customer

Define the relationship

Grow together

It’s important to understand how your customers are interacting with you. Some prefer mobile emails. Some love your push notifications, and many want them all. Knowing how to reach them will bring you and your customers closer together.

Live happily ever after

When customersfall in love with a brand, it’s because the product is good and the company makes their life better. Mobile customers expect the same seamless interaction both online and offline. Take care of your customers and they will stick with you.

Mobile isn’t just an app—it’s apps, emails, push notifications, mobile websites, SMS, etc. If done effectively, starting a mobile connection with your customers leads to a long lasting and fulfilling relationship.

4 out of 5customers use smartphones to shop.1

40% of customersvalue mobile apps during key interactions.3

51% of emailsare opened on mobile devices.4

43% of customers are more likely to purchase when mobile offers are part of a larger campaign.2

98% of SMS messages are opened within 90 seconds.5 70% of customers

value all types of push notifications, including order updates and location-based messages.2

Companieswho engage with customers see a 240% boost in revenue.6

40% of customersbuy more from companies who personalize the experience.6

95% of customersbelieve that "good user experience just makes sense." 9

57% of companies say customers are a large influence on their enterprise.8

48% of customers say that when a site isn’t mobile-optimized, it means the business doesn’t care.7

Sources1. HubSpot: 17 Compelling Stats That Make the Case of Smarter Site Design 2. IBM Point of View: Driving Profitable Sales with New Empowered Customer3. Good Apps, Bad Apps: The Cost of Creating Exceptiomnal Mobile Moments Through Mobile AppsIBM Digital Analytics Benchmark Reports 4. Litmus—IBM Business Partner. litmus.com/blog/mobile-opens-hit-51-percent-android-claims-number-3-spot 5. Frost & Sullivan, 2010 6. Marketing Profs: Five Ways to Create Happy Customers This Holiday Season 7. AD Knowledge: 10 Mobile Marketing Statistics to Help Justify Your Budget 8. The Customer-activated Enterprise: Insights from the IBM Global C-Suite Study 9. AD Knowledge: 10 Mobile Marketing Statistics to Help Justify Your Budget

IBM Mobile Customer Engagement enables you to create better relationships with your mobile customers and deliver more rewarding experiences.Establishing a trusting and growing relationship can be hard. IBM ExperienceOne takes care of your integrated solutions, so you can take better care of your customers.Learn more at ibm.com/ExperienceOne.

To nurture this mobilerelationship, use the insights you’ve gathered to enhance your customers’ experience. You have gained insight on your customers’ behaviors and preferences. Use that to deliver superior support and service to them.