Tell me with an App

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Using Digital Storytelling in apps: marketing and creativity | #IWHE14 4th INTERNATIONAL WORKSHOP ON HIGHER EDUCATION Universitat de Vic // Tell me with an App // Armando Liussi, Academic Director of PG Digital Marketing Inesdi

Text of Tell me with an App

  • 1. TellmewithanApp Usingdigitalstorytellinginappsfor marketing,fromcreativity

2. Mando Liussi @mandomando mandomando.com Helping leaders make the shift to social 3. D e c , 3 t h | T e l l m e w i t h a n A p p Developer point of view Real App Strenghs User's supposed needs Business related supposed needs Company's supposed needs Brand's supposed needs Goal? SWOT? 4. D e c , 3 t h | T e l l m e w i t h a n A p p User point of view Need-Use Timing Social context First time Motivation Usage: Fidelity & engagement 5. D e c , 3 t h | T e l l m e w i t h a n A p p Company point of view Marketing Communication Productivity HR Control 6. D e c , 3 t h | T e l l m e w i t h a n A p p Brand point of view Visibility Popularity Reputation Conversion Virality 7. D e c , 3 t h | T e l l m e w i t h a n A p p Needs vs Values Perception vs Realities 8. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: Mobile growth is moving into media, advertising, software, and services Read more: http://www.b usinessinsider.com/t he-future-of-the- mobile-industry- 2014- 11?op=1#ixzz3KjkKq2 Qx 9. D e c , 3 t h | T e l l m e w i t h a n A p p 10. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: Mobile Messaging Apps Are Growing At The Cost Of Social Networking Sites [Study] Q3 2014 report | GlobalWebIndex http://ow.ly/Fd1si 11. D e c , 3 t h | T e l l m e w i t h a n A p p Fact: 3 downloaded apps in 2013 per 2 in 2014 Deloitte TMT Consumo movil Espaa 2014 http://ow.ly/Fd2Uu 12. D e c , 3 t h | T e l l m e w i t h a n A p p Needs vs Values Perception vs Realities 13. D e c , 3 t h | T e l l m e w i t h a n A p p Milestone 14. D e c , 3 t h | T e l l m e w i t h a n A p p Milestone attributes Paths Tags Goals 15. D e c , 3 t h | T e l l m e w i t h a n A p p Event 16. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras 17. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Arrival time Duration Postdata 18. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Macro Geo Micro Geo Building Room 19. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Entities Identities Relationship state 20. D e c , 3 t h | T e l l m e w i t h a n A p p Event attributes Timing Place Environment Extras Goals First community Newbies 21. D e c , 3 t h | T e l l m e w i t h a n A p p Branded event 22. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras 23. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Arrival time Duration Postdata 24. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Macro Geo Micro Geo Building Room 25. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Entities Identities Relationship state 26. D e c , 3 t h | T e l l m e w i t h a n A p p Branded Event attributes Timing Place Environment Extras Goals First community Newbies 27. D e c , 3 t h | T e l l m e w i t h a n A p p Every event deserves a story to tell 28. D e c , 3 t h | T e l l m e w i t h a n A p p Every branded event need a story to stick to, to be efficient, to be memorable 29. D e c , 3 t h | T e l l m e w i t h a n A p p Tell me, Ill forget Show me, Ill remember Involve me, Ill understand 30. D e c , 3 t h | T e l l m e w i t h a n A p p nomophobia 31. TellmewithanApp 32. TellmewithanApp 33. TellInvolvemewithanApp 34. Using digital storytelling in apps for marketing, from creativity InvolvemewithanApp 35. D e c , 3 t h | T e l l m e w i t h a n A p p Event 36. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline 37. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale 38. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) 39. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story 40. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story 41. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming 42. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies 43. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming (brand point of view) (branded) 44. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming (brand point of view) desire 45. D e c , 3 t h | T e l l m e w i t h a n A p p 46. D e c , 3 t h | T e l l m e w i t h a n A p p 47. D e c , 3 t h | T e l l m e w i t h a n A p p 48. D e c , 3 t h | T e l l m e w i t h a n A p p 49. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies 50. D e c , 3 t h | T e l l m e w i t h a n A p p Event is coming 51. D e c , 3 t h | T e l l m e w i t h a n A p p Event timeline Event comesEvent is coming Grand Finale (brand point of view) (branded) leitmotiv /story 52. D e c , 3 t h | T e l l m e w i t h a n A p p Branded event comes (brand point of view) property 53. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Simultweeting 54. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Simultweeting 55. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies 56. D e c , 3 t h | T e l l m e w i t h a n A p p Event comes 57. D e c , 3 t h | T e l l m e w i t h a n A p p 58. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale 59. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies 60. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale (brand point of view) branding 61. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale Timing Place Environment Extras Arrival time Duration Postdata Macro Geo Micro Geo Building Room Entities Identities Relationship state Goals First community Newbies 62. D e c , 3 t h | T e l l m e w i t h a n A p p Grand finale 63. D e c , 3 t h | T e l l m e w i t h a n A p p oneappformeTribes apps 64. D e c , 3 t h | T e l l m e w i t h a n A p p oneappforme Ego App 65. D e c , 3 t h | T e l l m e w i t h a n A p p 66. D e c , 3 t h | T e l l m e w i t h a n A p p 67. D e c , 3 t h | T e l l m e w i t h a n A p p 68. D e c , 3 t h | T e l l m e w i t h a n A p p 3 new apps per day 69. D e c , 3 t h | T e l l m e w i t h a n A p p 70. D e c , 3 t h | T e l l m e w i t h a n A p p Instagram platform developers Global shopping network which connects brands and retailers Shoppable photos, rights management and analytics News and media publishers to search, request and publish Deliver customer service over social media at a large-scale 71. D e c , 3 t h | T e l l m e w i t h a n A p p 72. D e c , 3 t h | T e l l m e w i t h a n A p p Every branded event need a story to stick to, to be efficient, to be memorable TellmewithanApp Show mewithanApp InvolvemewithanApp 73. D e c , 3 t h | T e l l m e w i t h a n A p p MandoLiussi @mandomando mandomando.com thanksandstayintouch! 74. D e c , 3 t h | T e l l m e w i t h a n A p p https://secure.flickr.com/photos /thebigdurian/6570738285 https://secure.flickr.com/photos /jstuker/8337690423 https://secure.flickr.com/photos /audiolucistore/13712347603 https://secure.flickr.com/photos /derekgavey/5990712328 https://secure.flickr.com/photos /akuchling/59791505 https://secure.flickr.com/create/ wallart/214918651 https://secure.flickr.com/photos /samsungtomorrow/7594031062 https://secure.flickr.com/photos /vanf/8223162757 https://www.flickr.com/photos/th omashawk/2182251372 https://www.flickr.com/photos/ki nofabara/5853970537 https://www.flickr.com/photos/cj simmons/130008318 https://www.flickr.com/photos/ir onrodart/4206314478 Photo credits