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TapTarget for Marketo: mobile lead capturing & push
notificationsV1.5 01/12/2014
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About TapTarget
TapTarget is a mobile marketing
automation platform.
It allows you to send the right
message at the right moment to
your app users.
TapTarget combines mobile user
profiling, context-sensing,
location-targeting (geofences &
ibeacons), push notifications and
in-app messages in one
platform.
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TapTarget is a Marketo Launchpoint partner
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TapTarget brings mobile to your Marketo campaigns
Your website
(with Munchkin)
Scoring, campaigns...
Web leads Send emails
Mobile leads
Your app
(with TapTarget SDK)
Send push
notifications
Marketo with TapTarget
Scoring, campaigns...
Marketo today
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Why combine Marketo & TapTarget ?
Example: event apps
Website During the event After the event
Profile users on your website
during registration etc.
Profile users on your website
when they download slides etc.
Without an app:
Event = black hole
With an app:
Capture leads & user
interests during event
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How it works:
step 1 – add TapTarget to Marketo
Activate TapTarget as
Launchpoint service in your
Marketo environment
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How it works:
step 2 – add TapTarget to your mobile app
Add the TapTarget “tag” in your
mobile app
TapTarget tag (SDK) is available for:
• Javascript (HTML)
• iOS native code
• Android (Java) native code
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How it works:
step 3 – user profiling is pushed to Marketo
App user profile will be synchronized to your Marketo lead database. This
includes user activity in the app (content viewed etc.), user context (e.g.
location), and lead information captured in app (name, email...)
Logging in any mobile app
(iOS, Android, web apps):
- Content viewed
- User context and activity (location...)
- Lead data (name, email...)
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How it works:
step 4 – reach out using push notifications
Define campaigns in
Marketo, use push
notifications to reach out to
app users.
Implemented in Marketo as
webhooks.
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Location-targeting with iBeacons & geofences
1. App user enters geofence
(user is close to a shop or venue)
2. TapTarget notifies
Marketo, and Marketo
campaign sends out
personalized push
notification
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TapTarget for Marketo - integration overview
Capture user activity in any mobile app
(iOS, Android, web apps)
- Screens or products viewed
- Current location and activity of user
- Email address and name of leads
(e.g. when filling out a form)
...
Apply lead scoring in Marketo
Apply lead scoring on mobile
anonymous and known leads,
e.g. to segment users based
on interest, location...
Send push notifications and emails to mobile app users, from your
Marketo campaigns
- Send push notifications to mobile users (even to anonymous
leads !)
- Send emails to mobile leads
- Personalize messages based on lead scoring, location of user...
TapTarget will sync all
data to Marketo
Similar to how Munchkin
works on websites
(using Munchkin API +
REST API)
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More info ?
Visit http://taptarget.com/marketo or contact us:
Discover TapTarget in Launchpoint:
http://launchpoint.marketo.com / mobile marketing / TapTarget
TapTarget for Marketo Integration guide:
http://developers.tapcrowd.com / TapTarget / TapTarget for
Marketo
