Team:

XXXXXXTeam members:

- -

ABC Accelerator

Homework week1

N of interviews this weekKey insights of this week:

- -

Validation BoardValidation Board

Track Pivots Start 1st Pivot 2nd Pivot 3rd Pivot 4th Pivot

Customer Hypothesis

Tip: For two sided markets, always validate the riskier side first.

Problem Hypothesis

Remember: Limit one-sticky note per box. Write in ALL CAPS. Do not write more than 5 words on any sticky note.

Solution HypothesisTip: Do NOT define a solution until you 've validated the problem.

Design ExperimentTip: Clear all post-its from this area after each experiment is completed

Riskiest Assumption Which Core Assumption has the highets level of uncertainty?

Invalidated Pivot at least one core hypothesisValidated Brainstorm and test the next riskiest assumption

Method what is the lowest cost way to test the riskiest assumption?

Choose exploration, Pitch or Concierge.

Minimum Success Criterion What is the weakest outcome we will accept as validation?

HEKOVNIK Startup School

RESULTS

GET OUT OF THE BUILDING

CORE ASSUMPTIONS Any assumption that, if invalidated, will break the business.

Tip: Clear all post-its from this area after each experiment is completed.

Only put the Riskiest 1. 2. 1. 2.Assumption from an experiment in these boxes.

3. 4. 3. 4.

5. 6. 5. 6.

Problem map – graph

Problem1Problem2Problem3

Segment1

Segment2

Homework week2

N of interviews this week:N of interviews from beginning:

Key insights of this week:- -

Segment Attributes

Attributes

Segments

Attribute No.1 Attribute No.2 Attribute No.3 Attribute No.4 Attribute No.n

Segment name No. 1 How can I track it?

Targer Cust.: Typical Cust.: Targer Cust.: Typical Cust.: Targer Cust.: Typical Cust.: Targer Cust.: Typical Cust.: Targer Cust.: Typical Cust.:

Segment name No. 2

Segment name No. 3

Market Map Problem HEKOVNIK Startup School

Market timing

TAMSOM

Homework week3

N of interviews this week:N of interviews from beginning:

Key insights of this week:- -

PAIN GAIN

Empathy Map

Name: Problems Journey stories

Title/Key Role:Problems that the persona have, that your solution solves for.

Existing behavior they exchibi t now because they don't have your solution.

Age: Gender: Other Relevant facts:

Characteristics and Lifestyle

Goals/Benefits Triggers/EmotionsWhy would the persona want to buy or use the product? What benefi ts does the persona wants to achieve? I f there are multi ple benefi ts, identi fy the main one and put i t on the top.

Which events trigger a buing cycle?

Persona HEKOVNIK Startup School