THE SCIENCE OF PERFORMANCE ADVERTISING

…MOB I L E   U S ER S  W I L L   GO  ON  ROUGHLY   4   DATE S  W I TH   APP S  B E FORE   BREAK ING  UP  

Driving Transactions with Mobile App & Re-Engagement

3

50%    of  app  installs  are  used  <5x  

20%    of  app  installs  are  used  1X  

3.41%  

2.86%  

0.92%  

0  

1  

2  

3  

4  

Mobile  Shopper  Conversion  Rates    

Source:    Forrester  

Based  on  a  sample  of  7  billion  shopping  sessions  in  Q4  2014  

…   ENGAGEMENT   AND  CONVERS ION   POSE   A  CHA L L ENGE  

Driving Transactions with Mobile App & Re-Engagement

…MOB I L E   CHA L L ENGES  &  OPPORTUN I T I E S  

Driving Transactions with Mobile App & Re-Engagement

…  AND  APPS  CONTINUE  TO  DOMINATE  THE  MOBILE  WEB  

5  

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2013   2014  

APPS  

MOBILE  WEB  

80%    of  mobile  ?me  spent  is  in-­‐app    

PERC

ENTA

GE  OF  TIME  SPEN

T    

   

Almost  41%  of  UAE  users  downloaded  paid  apps  in  

last  30  days        How  do  we  keep    

consumers  engaged?  

*UAE-­‐only  downloads  

Driving Transactions with Mobile App & Re-Engagement

MOB I L E   COMMERCE  R E TARGET ING  User  downloads  the  client  

app  

We  find  shoppers,  retarge?ng  them  with  a  real-­‐ame  relevant,    

wish  list  offer  

Browses  products,  adds  item  to  Wish  List  

THANKS!

Driving Transactions with Mobile App & Re-Engagement

@NEWAZ_ I S LAM