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A short presentation on Snapchat for beginners covering the use of the app and its early development.
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SNAPCHAT BEGINNINGS
STEVE ST. GERMAIN 7.23.14
What is it?
100% mobile
1:1 Messaging App
Easy Photo Sharing
Snaps per day
Total Daily Photo Shares
• 100% mobile
• Messaging App
Meet Evan Spiegal
September 2011
Class Project
Multiple rounds of capitol funding
App Development
Early Growth
Text/Drawing Tools
Video
Content Expiration
Differentiation
Do Photos Really Disappear?
Teen Audience
User Data Hacked
Controversy
November 13, 2013
Introduced October 2013
Content viewable to friends for 24 hours
Stories
Intimate moments
Temporary Social Media
The Liquid Self
Social Theory
2015 Acura NSX Reveal
Use in Marketing
MTV 2014 VMA’s
Use in Marketing
Use in Marketing
Taco Bell
Conclusion
Questions?