SHAPINGMOBILE STRATEGIES

FOR INSURERS

A Three Part Strategyto Navigate the Mobile Maze:

1. Identify andprioritize operations

with mobile needs and most value to the

business.

2. Identify andprioritize actions and

tasks within operations most likely needed by workers to deliver the

best value.

3. Identify and supportthe most widely used

devices.

A Comprehensive Approach

We believe that our three part approach is a holistic way of identifying the needs of

the modern professional on the go.

Here’s how it breaks down further...

Assessing Existing Operations and Functions

When looking to invest in enterprise mobility, look for the obvious:

CustomerFacing

Revenue Generating

Executive Dependent

Then, look for the less obvious functional areasthat play a critical role in getting work done:

Customer-Facing Support Revenue Support External Suppliers

Consider Mobile App Development Approaches

There are three different approaches to mobile application development and three major factors

to consider for each option:

Development

Performance

Risk

App Approaches

Native

Build mobile applications to run on each major operating system, such as Google’s Android and Apple’s iOS.

Superior performance anduser experience.

High mobile development and maintenance costs: they can easily double or triple if the insurer needs to support more than one mobile device platform.

Build an enterprise mobile application once and access it from the mobile web browser.

Inferior user experience and poorer performance, compared to native mobile apps

Less secure than native mobile apps.

HTML or HTML 5 Hybrid

App Approaches

Build a process application once and access it from any mobile device on all major mobile operating systems, while leveraging unique and native capabilities of each device.

Similar performance and user experience to native mobile apps.

Challenge will be managing project pipeline growth.

Mobile + Appian

Evaluate Critical Insurance Processes

Insurers want to create mobile business applications to help their employees and field

agents get work done quicker.

Rather than simply exposing desktop applications via a new channel, insurers need to spend time

evaluating what mobile professionals need.

Some Guidelines to Consider:

Mobile business process applications are not the same as desktop applications

Current processes, forms and user interfaces may not work well in mobile

Provide mobile employees with technologies and tools they need to get the job done

Processes should be straight forward and require minimal or no training

The Appian Model

For a more forward-thinking mobile model, leverage The Appian Platform to automate critical insurance

processes for sales, appraisers, adjusters, site inspectors and other mobile professionals in the field.

At Appian, we help insurersnavigate through the

mobile maze on a daily basis.

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