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Pokemon GO Hype in Thailand 2016
July 2016
2
Research Method : Online ResearchData Collecting Period : 8 August 2016 – 12 August 2016Research Area : Nationwide - ThailandRespondent Criteria : Male and Female
17+ years oldAll Social Class
Sample Size : 1222 samples
Research Design
1. Trainer Demography
4
n = 1222
Male, 38.7 %
Female,
61.3 %
1. Trainer Demography
9.8%
22.7%
21.6%
20.5%
12.6%
9.7%
3.0%
17 - 19 years old
20 - 24 years old
25 - 29 years old
30 - 34 years old
35 - 39 years old
40- 49 years old
>50 years old
1.1 Gender 1.2 Age Group
5
1. Trainer Demography
n = 1222
1.3 CityNorth, 12.8%
Northeast, 16.1%
South, 7.5%
East, 6.3%
West, 1.5% Central, 6.7%
GBKK, 49.0%
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1.4 Smartphone Ownership
1. Trainer Demography
60.7%
32%
7.3%
48.9%
23.4%
10.4%
17.3%
1 - 5 games6 - 10 games
11 - 15 gamesMore than 15 games
n = 713
1.6 Games Apps Installed
1.5 Smartphone Brand
48.1
33.1
3.4
2.2
1.8
n = 1222
n = 1222
2. Research Result
8
92.6%
76.3%
2. Research Result
of 1,222 respondents knows Pokemon Go!
2.1 Pokemon GO Awareness
of 1,131 respondents have installed Pokemon Go! on their smartphones
Although Pokemon Go! Has only been released in Thailand on 6 August 2016, more than 75% of the respondents have installed the game. Among the respondents who have downloaded the game, 63.0% of have already played the game.
63.0% of 1,131 respondents have played Pokemon Go!
9
73.4
64.852.3
47.7
38.3
73.4% people knew Pokemon GO from Social media.
2. Research Result
n = 1131
2.2 Source of Information Pokemon GO
10
2. Research Result
n = 709
2.3 Overal Liking Pokemon GO
82.2% like playing Pokemon GO
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2. Research Result
<10 Pokemon 27.2%
50.5%
17.2%
10 – 50 Pokemon
51 – 100 Pokemon
>101 Pokemon 5.1%
n = 705
2.4 Current Pokemon in Pocket 2.5 Most Wanted Pokemon
Pikachu, 62.1%
Don’t have 3.7n = 705
Dragonite 5.5
Snorlax 3.7
Mew two 3.7
12
2. Research Result
2.6 Pokemon Trainer Level
48.8% of the people are now at Level 5 – 10. Amongst the people in the range level 29.0% are currently at Level 6.
34.8
48.8
14.2
1.4 0.9
Less than level 5
Level 5 - 10
Level 11 - 20
Level 21 - 30
Above level 30
n = 705
13
2. Research Result
Valor Team35.6%
Instinct Team30.5%
Mystic Team33.9%
n = 298
2.7 Trainer Team
14
2. Research Result
n = 705
2.8 Favorite place to find Pokemon
Park, 65.0%Shopping Malls, 60.0%
At home, 56.3%
Anywhere I pass, 51.5%
Office, 40.3%
15
2. Research Result
2.9 Transportation used to find Pokemon
Personal Cars, 39.3%Personal Motorbike, 36.3%
Walking, 23.3%
Public Bus, 19.3%
Jigmey, 17.4%
n = 705
16
Courtesy
Some pictures, illustrations and term used in this report are belonging to the companies related to Pokemon or Pokemon Go.
“Pocket Monster” or “Pokemon” are registered trademark owned by Nintendo, Creatures.Inc, and GAME FREAK.Inc.
Pokemon Go is a game application developed by Nianctic.Inc
PT. Nusaresearch is a 100% Japanese investment. Our main professions are ‘Online market research’, ‘Web creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively managed over 100,000 members panel with various segmentations across Indonesia.
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The copyright of this report belongs to PT. Nusaresearch Company. The results (analyzing, wording, data, tables and graphs) of this survey can be publicly used, but must be cited and sourced from PT. Nusaresearch Company (also include its website address http://nusaresearch.com).
