Realizing the Real Potential of Mobile (Really!) by Chad Udell at FocusOn 2016

Copyright © 2016 Float. All rights reserved.www.gowithfloat.com

Realizing the Real Potential of Mobile (Really!)

1

Chad Udellpresented to:

http://www.gowithfloat.com

Copyright © 2016 Float. All rights reserved.www.gowithfloat.com 2

We live in the future.



France in the 21st Century - Jean-Marc Côté






France in the 21st Century - Jean-Marc Côtéhttp://publicdomainreview.org/collections/france-in-the-year-2000-1899-1910/



Mobile was supposed to fix allof our problems.Image: Blair Fraser, Unsplash



Our work keeps us lockedin the past.Image: Alberto Barrera, Flickr



This is the typical first attempt at mobile learning.Image: Yoel Ben-Avraham, Flickr



This is a dead bug.Image: mconnors, Morguefile



Repackaging is not enough. Image: Scrap This Pack, Flickr



Nor is this.Image: Michael Gore, Flickr



We can’t seem to shake theold ways.Image: Zachary Staines, Unsplash



Everything in learning seems to need a category.Image: Zachary Staines, Unsplash



Mobile users are different.Image: Logan Popoff, Unsplash



Targeting them requires a different approach.Image: earl53, Morguefile



We must provide real value to the user.Image: nicksumm, Morguefile



These are tools, after all. Image: Philip Swinburn, Unsplash



It all hinges around two words - Usefulness and Utility.Image: nicksumm, Morguefile



You can’t build a successful experience without them.Image: Marcela Andrade, Unsplash



On Usefulness vs. Utility.Image: Jesse Orrico, Unsplash



Utility is proven first.Image: DodgertonSkillhause, Morguefile



Usefulness is usually demonstrated later.Image: MrMagic, Morguefile



Most learning experiences provide neither.Image: MGDboston, Morguefile



Let’s see some examples.



CoastersImage: Michael Gore, Unsplash



AirportsImage: Ashim D’Silva, Morguefile



Swiss Army KnivesImage: sullivan, Morguefile



ChecklistsImage: xololounge, Morguefile



CalculatorsImage: cohdra, Morguefile



ComputersImage: Olu Eletu, Morguefile



UberImage: kpmalinowski.pl, http://freestocks.org/



TwitterImage: freestocks.org, Morguefile



How can we apply this?



1. You must agree to play and commit to the process.Image: GaborfromHungary, Morguefile



2. You have to investigate the complete situation.Image: JulesInKY, Morguefile



3. You have to design deliberately.Image: Wil Stweart, Unsplash



4. You have to test your designs.Image: Simon Law, flickr



5. You have to build it.Image: Luis Llerena, Unsplash



6. You must measure it.Image: lauramusikanski, Morguefile



7. You must improve it.Image: Simon Law, Flickr



8. Stay connected with your users needs.Image: Juan Di Nella, Unsplash



9. Extend your portfolio.Image: GaborfromHungary, Morguefile




10. Prepare for the future.



Thank [email protected] / @gowithfloat


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