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Jófogás Real Estate Finder Mobile App: MVPs are not only for startups
Tóbiás AndreaProduct Manager
The product design processJófogás Real Estate Finder Mobile App
Design goals for the MVP: an MLP
EASY TO USE FOR NON-POWER USERS
FOCUS ON MUST-HAVE FUCTIONALITY
KEEP IT FLEXIBLE SOMETHING NEWON THE MARKET
What others are doing?
Original idea VS Research
User Research: Optimize your Budget
Wireframing User Research
User Research‣ 15 participants: 20-40 years old, heavy Android users‣ 50% female, 50% male
Mobile usageapps vs webtimesharingm-commerce
Real Estate findingpast experiencesonline experiencesimportant factorsused existing functions
Wireframes: the stimuligather feedbackstest different UI solutionsvisually observable insightsfacilitate thinking
Kano modelhow they feel if they have the featurehow they feel if they did not have the feature
Wireframing is done :)
Lets start the UI design
Usability testing: the must have
CONDUCTED ON WORKING APP
15 USERS
OVER 40 CHANGES DONE IN JUST 3 DAYS
UX Design is inseparable from software engineering…*
*...if you don’t have endless resources and time
Most internal arguments against User Research and Usability Testing are BS
Not that expensiveNot that time consumingNot impossible outside of startups
Contact me: [email protected]
BTW: We are hiring ;)[email protected]
Balázs FónagySupercharge UX Lead
www.supercharge.io